Japanese automaker Nissan debuted its new logo in the Middle East, marking a new visual era for the brand in the region. The modern and digital-friendly logo, unveiled last year, signifies Nissan’s future-focused vision, while staying connected to its rich heritage.
Thierry Sabbagh, Managing Director, Nissan Middle East, said: “The Nissan NEXT brand direction continues to guide all our activity in the Middle East – and the arrival of this new logo and latest retail concept underlines our commitment to offering customers exciting automotive retail experiences. While digitalizing our retail journey has been critical to adapt to today’s ever-changing environment, our dealer network remains pivotal to our regional presence – and we are dedicated to ensuring a seamless shift between online and in-vehicle engagement to meet customers where they are."
The logo also embodies the global Nissan NEXT brand direction announced last year, reflective of Nissan’s pioneering efforts in electrification and digital connectivity. The dealership will feature a refreshed visual identity in line with the latest chapter in Nissan’s continuous evolution to an innovative mobility brand of the future.
The new Nissan logo and updated retail concept will be rolled out across all retail outlets in the Middle East region.
