Nissan Sales Results
Nissan has reported impressive sales results in the region, achieving a 6% increase in sales for the fiscal year 2021 (April 2021 - March 2022) compared to the previous year. Despite market challenges and current economic difficulties, Nissan maintained steady performance thanks to its popular models in the SUV and sedan categories, reflecting strong customer loyalty in the region.
Growth in SUV Sales
Nissan continues to lead in the SUV market, recording a 10% increase in sales during the fiscal year 2021 in the Gulf region, which includes Bahrain, Kuwait, Oman, Qatar, and the United Arab Emirates. This success can be attributed to the availability of a diverse and distinctive range of Nissan models, including:
- 2022 Patrol Special Edition celebrating the model's 70th anniversary
- All-new 2022 Nissan Pathfinder
These models were launched at Expo 2020 Dubai.
Statements from Thierry Sabbagh
Thierry Sabbagh, President of Nissan Saudi Arabia and Executive Managing Director of Nissan Middle East, stated: "Our remarkable performance during the fiscal year 2021 reflects our resilience and ability to adapt to the volatile conditions affecting various sectors worldwide. Our customers remain the key element of our strategy as we have worked to:
- Launch the first certified pre-owned car program with a manufacturer warranty in the region
- Introduce the comprehensive Nissan service
We have also focused on enhancing the customer experience through our digital platforms and our network of partners as we continue to implement the Nissan retail concept in more sales and service centers across the region. We look forward to building on last year’s successes in fiscal year 2022, with a focus on enhancing innovation, quality, and customer experiences."
Rising Demand for SUVs
Large SUVs have seen increased interest and demand in the region during fiscal year 2021. Notable models include:
- X-Terra
- The iconic Patrol Super Safari, which recorded a 26% increase in sales compared to the previous year
Similarly, sales of the X-Trail and Kicks models rose by 41% and 15%, respectively, compared to fiscal year 2020, solidifying the latter's leading position in the crossover segment with the largest market share in Bahrain and the UAE.
Sedan Performance
In the sedan category, the popular Sunny continues to provide advanced mobility features for value-conscious customers in the region. The Sunny achieved a 35% increase in sales during fiscal year 2021, maintaining its top market share in this category. The Altima, known for its advanced technology features, including:
- Nissan's advanced ProPILOT driver assistance technology
Recorded an 8% increase in sales compared to the previous year, reflecting customer interest in smart and innovative mobility solutions in the Middle East.
Nissan Sales Growth in Key Markets
Having established its presence in the region for nearly 70 years, the Middle East remains a zone of opportunity and growth for Nissan. Among the key markets contributing to sales growth in fiscal year 2021 compared to the same period last year were:
- Bahrain, which recorded a 25% increase
- The UAE, with a 17% increase
- Kuwait, with a 4% increase
Launch of New Models
Nissan enhanced its presence in the region last year by launching several new models, including:
- Nismo Patrol
- Altima ProPILOT
- Kicks
- 2022 Patrol Special Edition for its 70th anniversary
- All-new 2022 Pathfinder
- Ariya - its first fully electric crossover
In its efforts to meet diverse customer needs and provide more options, Nissan also introduced the Nissan Service, which is a suite of after-sales services aimed at delivering greater value, convenience, and confidence to customers. Additionally, it launched the first certified pre-owned car program with a manufacturer warranty in the region.
Nissan's Future in the Region
Nissan continues to build on last year’s momentum, focusing on strengthening its rich heritage in the region by supporting innovation and enhancing quality and customer experiences. The impressive lineup of new products and services, along with adopting the Nissan retail concept with its brand partner network, offers a glimpse into the exciting future Nissan is shaping for the new fiscal year.
