Pagani Appoints Al Habtoor Motors as Official Distributor in the UAE
Pagani Automobili, the renowned Italian manufacturer of high-performance luxury sports cars, has announced the appointment of Al Habtoor Motors as its official distributor in the United Arab Emirates. Al Habtoor Motors, a leading figure in the local automotive distribution sector, boasts an impressive portfolio of premium brands within its luxury automotive division. The company will now oversee all sales and aftersales operations for Pagani vehicles across the UAE.
About Pagani Automobili: Italian Excellence in Hypercars
Today, Pagani Automobili stands as one of the world’s most exclusive brands in the high-performance sports car segment. Headquartered in San Cesario sul Panaro, Modena, Italy, the company was founded in 1998 by Horacio Pagani. The brand’s philosophy is inspired by Leonardo da Vinci’s concept that “art and science must walk together.” Pagani is celebrated for its blend of advanced technology and captivating design, combining unique craftsmanship with class-leading engineering expertise.
Iconic Models: Zonda and Huayra
Pagani’s first model, the Zonda, debuted at the Geneva Motor Show in 1999. This revolutionary car was so ahead of its time that the term “hypercars” was coined to describe it. Over the past two decades, the Zonda has become one of the most iconic and coveted vehicles among collectors, with its value now reaching up to ten times its original price.
In 2011, Pagani introduced the Huayra, the first car to feature active aerodynamics and constructed using the latest generation of composite materials, such as carbon fiber and carbon-titanium. This innovation is the result of Pagani Automobili’s more than 30 years of research and development in advanced materials. The Huayra perfectly embodies the seamless integration of scientific and artistic research, directly inspired by da Vinci’s philosophy. Over time, it has firmly established itself as another highly sought-after classic.
Engineering Mastery and Global Records
Both the Zonda and Huayra exemplify the pinnacle of Italian craftsmanship and expertise. These models have set multiple records on some of the world’s most challenging race tracks, cementing Pagani’s reputation for engineering excellence.
Recent Launches and Anticipated Models
In 2022, Pagani completed production of its latest track-only model, the Huayra R. All thirty units were sold within weeks of its debut. Later in the third quarter of 2022, Pagani will unveil its eagerly awaited third model—known as Project C10—which will enter production immediately after its reveal, with the first customer deliveries slated for 2023.
Al Habtoor Motors: Delivering the Pagani Experience in the UAE
As the exclusive distributor for Pagani in the UAE, Al Habtoor Motors is committed to delivering exceptional service to both new and current Pagani owners. The traditional showroom experience will be enhanced by personalized service, with brand representatives visiting clients anywhere in the UAE. Utilizing cutting-edge digital customization tools, Pagani specialists can help clients design their dream cars. After purchase, customers can rest assured they will receive the highest standards of aftersales support at Al Habtoor Motors’ renowned facilities.
Statements from Pagani and Al Habtoor Motors Leadership
Horacio Pagani, Founder and Chief Designer at Pagani Automobili SpA, commented: “We are truly excited to expand our presence in this remarkable region and reinforce our commitment to our current and future customers by offering them a unique, personalized experience. Achieving this with a trusted and highly experienced partner like Al Habtoor Motors—who shares our values and passion—is a great honor and marks an excellent beginning for this exciting journey.”
Sultan Al Habtoor, Chairman of Al Habtoor Motors, said: “The UAE is renowned as home to many enthusiasts of high-performance and super sports cars. Pagani’s model range perfectly caters to the distinct preferences of these discerning clients. With our deep expertise in the luxury automotive market, we are thrilled to partner with Pagani and look forward to sharing their high values in the bright future awaiting this distinguished brand in the UAE.”
Joseph Tayyar, General Manager of the Luxury Automotive Division at Al Habtoor Motors, added: “Pagani is a prestigious brand for ultra-luxury high-performance cars and will undoubtedly attract significant interest among our elite customers in the UAE. The brand aligns seamlessly with our portfolio of luxury automotive marques. Pagani’s inspiring success story excites us, and we are proud to become a part of Pagani’s legendary journey in our local market.”
