Central Motors & Equipment (CME), a member of the Al Fahim Group and supplier of automotive products, had become an official dealer of Phillips 66 Lubricants, one of the largest finished oil providers in North America. This partnership was announced in February 2015. The industry witnessed this month the partnership come to realization as one of Phillips 66’s well-known goods, Kendall Oil was shown in the UAE for the first time at an exclusive launch event in Dubai which was attended by Khaled Abdul Karim Al Fahim, Board Member of Al Fahim Group.
The inclusion of the Phillips 66 products to CME increases their international brand portfolio which already comprises of Michelin and Bosch. Moreover, CME’s Automotive Aftermarket Division have witnessed a 30% growth in sales performance in 2015 compared to the previous year, placing the company as a frontrunner in the automotive industry in the UAE.
Ismaeel Hassen, General Manager of CME said: “I’m delighted that we can now officially supply our customers with the best engine oils, lubricants and power transmission fluids available on the market; as we always want to be the provider of the most premium products available for our customers. It says a lot about CME and the Al Fahim Group as an organization when global brands like Phillips 66 trust us with supplying their brand to this market. I’m looking forward to working closely with them and doing more business in the future.”
Julie Thompson, International Director of Sales for Phillips 66 added: “It’s a pleasure to be working with the Al Fahim Group and CME. It’s great for business when our premium products have the most effective distributors. I’m confident that our partnership will be a success.”
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