Porsche Macan 2015: A Masterstroke Or The Beginning Of The End?
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Porsche Macan 2015 Overview: Specifications and Pricing
Porsche's Strategy 2018
In Porsche’s “Strategy 2018” plan, the German automaker outlined their goals by 2018, which include:
- Achieving a profit margin of more than 15%
- Selling over 200,000 vehicles
- Increasing customer enthusiasm
The Birth of the Porsche Macan 2015
To achieve these goals without compromising its image, Porsche introduced new models. Instead of moving upmarket, they launched the Porsche Macan 2015. Have a look at its prices and specs.
Comparison with Audi Q5
The Porsche Macan 2015 is loosely based on the Audi Q5 (See prices of Q5). While both vehicles share the same wheelbase and platform, the Macan is equipped with more powerful engines. The standard 7-speed dual-clutch transmission in the Macan is only available in the top-of-the-line Audi Q5, which is priced similarly to the Macan. Here’s a full comparison between them.
Engine Options
Porsche offers the Porsche Macan 2015 in the UAE and Saudi markets with two engine choices:
- Porsche Macan S 2015: Equipped with a 3.0-liter twin-turbo V6 producing 340 hp.
- Porsche Macan Turbo 2015: Equipped with a 3.6-liter twin-turbo V6 producing 400 hp.
Market Performance
The German automaker successfully sold 45,000 units of the Macan in 2014. In some markets, interested buyers may need to be on a waiting list for almost a year to obtain one of these small crossovers, leading Porsche to limit the sales of the Macan.
Buyer Demographics
Reports indicate that nearly 75% of Porsche Macan 2015 buyers were first-time Porsche owners, which is promising for the brand as it indicates growth.
Future Considerations
There are concerns that Porsche may be capitalizing on its heritage. When asked, “What’s your car?” and the reply is “Porsche,” it carries a certain prestige. However, if the Macan becomes too mainstream in the coming years, the question remains whether Porsche can maintain its desirability and profit margins. If they succeed, the Macan could be a masterstroke; if not, it may signal the beginning of a decline.
Pricing Overview
It’s worth mentioning that the price of the Porsche Macan 2015 starts at 253,000 AED.
