Rolls-Royce Considers Entering the SUV Market

Introduction

Rolls-Royce is considering entering the SUV world, as reported recently. This potential move follows Bentley’s lead in creating the world’s most exclusive crossover, according to Bloomberg.

CEO's Statement

Rolls-Royce CEO, Torsten Mueller-Oetvoes, stated: "We are intensively thinking about entering the SUV segment.”

The Appeal of the SUV Segment

For a type of vehicle that has gained immense popularity, a Rolls-Royce SUV would represent an upmarket shift.

"The SUV segment is very interesting," Mueller-Oetvoes remarked. "It has been incredibly stable during the crisis, and I think a luxury niche will develop."