- ROX Motor introduces ROX 01 models, including the Fishing and Off-Road Master Editions, at Chengdu Motor Show.
- Global expansion plans reach new heights with partnerships in Qatar, Kuwait, and other key markets.
- Limited-time purchasing benefits for ROX 01 models unveiled at the Chengdu event.
ROX Motor Unveils Bold Global Vision at Chengdu Motor Show
On August 30th, ROX Motor unveiled its global vision and product portfolio at the 2024 Chengdu International Motor Show. Firm in its ambition to become the foremost automotive brand for outdoor lifestyles, ROX Motor's showcase revolved around the all-terrain luxury SUV, ROX 01. Exclusive purchasing perks were announced for both long-range and standard models, alongside the debut of specialized editions—the ROX 01 Fishing Master Edition and the Off-Road Master Edition.
With roots deeply anchored in China but eyes set on the world, ROX Motor has embarked on its international journey, making strides into the Middle East, Africa, and Central Asia. This bold expansion aims to redefine the experience of urban wilderness and short-distance to long-distance travel for families worldwide.
Appearing at the Chengdu Motor Show marked a pivotal step in ROX Motor’s strategic global mission. For those seeking refined outdoor living, ROX Motor promises adventures that reach distant horizons. Leading families to the farthest landscapes is not merely a goal, but a commitment that fuels ROX Motor’s passion to dominate the outdoor automotive market globally.
Introducing the ROX 01: The All-Terrain Luxury SUV Redefining Family Travel
ROX Motor’s quest for outdoor excellence is underpinned by profound insights into family travel dynamics. The ROX 01 is a masterstroke of engineering, blending the ruggedness of off-road vehicles, the sophistication of urban SUVs, the luxury of MPVs, and the versatility of caravans. With its all-terrain capabilities, unmatched safety features, and a sumptuous ride, ROX 01 has become synonymous with superior performance and customer satisfaction, transforming what was once hard, tiring, and mundane into exhilarating, wild, and beautiful outdoor experiences.
Expanding Globally: ROX Motor Secures Partnerships Across Emerging Markets
Globally, ROX Motor is entering a new era of expansion. From the outset, the brand has maintained a worldwide outlook, meticulously researching diverse markets to offer distinct, scenario-based experiences that cater to regional needs. At the Chengdu International Motor Show, the brand's global strategy reached another major milestone.
Exclusive agency agreements were inked with partners from Qatar, Kuwait, Azerbaijan, the Philippines, and Egypt, laying the foundation for sales and service infrastructures in these emerging markets. This marks a decisive move in ROX Motor’s international journey, a clear demonstration of its motto: rooted in China, thinking globally.
In addition to these new partnerships, ROX Motor continues to strengthen its global presence. In the UAE, it has become the go-to brand for high-quality, localized services, with its vehicles even chosen by the UAE Police Force for their safety, comfort, and reliability.
The forthcoming launch of the ROX 01 Hunting Edition, tailor-made for Middle Eastern customers, will take place at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) in September. Looking ahead, the company plans to introduce new models annually, infusing the market with fresh, innovative products and elevating Chinese manufacturing onto the global stage.
ROX Motor's New Product Line: Fishing and Off-Road Master Editions Lead the Way
The Fishing Master Edition, tailored for fishing enthusiasts, made its debut at the Chengdu International Motor Show. ROX Motor, always dedicated to uncovering unfulfilled needs, collaborated with YunLiang to create a modification kit designed for fishing adventures.
This kit, inspired by the Camping Loft design, includes a rooftop tent, side awning, tailgate kitchen system, shower tent, and a pressurized water tank. The unique fishing Magic Box kit, with its impressive 12 storage compartments, ensures efficient organization of fishing gear, making the outdoor experience seamless and enjoyable.
The Fishing Master Edition wasn’t the only star. The ROX 01 standard and long-range versions were showcased together for the first time. Both vehicles offer an excellent mix of comfort, versatility, and outdoor enjoyment, making them ideal for both daily commutes and weekend getaways. The 7-seater standard range version is priced at a competitive 299,900 yuan, distinguishing itself as the only all-terrain luxury SUV under 300,000 yuan.
Exclusive Purchasing Benefits for the ROX 01 at the Chengdu Motor Show
ROX Motor also announced limited-time purchasing incentives at the Chengdu event. For customers ordering the standard range ROX 01, a 5,000 yuan deposit could offset 10,000 yuan from the vehicle price, complemented by additional gifts including points worth 5,000 yuan and a home charging station valued at another 5,000 yuan—bringing the total benefits package to a generous 22,300 yuan.
Those who ordered the long-range version enjoyed a 10,000 yuan cash discount and points worth 10,000 yuan, with total benefits reaching up to 27,300 yuan. These offers are designed to make the leap into all-terrain travel accessible for more enthusiasts.
With its sights set on greater heights, ROX Motor will continue to advance its global ambitions, offering premium products and experiences that enhance outdoor living. This unwavering commitment to quality and innovation will cement ROX Motor’s position as the premier brand for outdoor adventurers worldwide.
