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Shell launches popular Lube Advisor service to customers in the Middle East
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Shell launches popular Lube Advisor service to customers in the Middle East

·
March 21,2022
·
2 min read

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Shell Launches Innovative Lube Advisor Service with Wearable Technology

Shell

Introduction to Shell's Lube Advisor

Who doesn’t know Shell? The British oil company is famous for its pioneering advancement in the field of lubricants. People often see machines, cars, and trucks on the roads, but in truth, it's the lubricant that ensures the smooth functioning of all the mechanical equipment around us.

Features of the Lube Advisor Service

Shell has now launched a new service called Lube Advisor, where a Shell personnel will suggest the perfect lubricant for customers’ machinery. The best part is that this service is available remotely.

Wearable Technology Integration

Shell has equipped their Lube Advisors with wearable technology that enables them to stay connected with customers, regardless of their locations. With the Lube Advisor service, Shell aims to:

  • Equip frontline workers in oil and gas, construction, transport, and manufacturing sectors.
  • Facilitate engagement with offsite experts for real-time coaching.
  • Communicate the status of equipment and tools efficiently.

All these advancements aim to improve safety, efficiency, and the overall results of machinery operations.

Availability in the Middle East

This pioneering Lube Advisor technology is now available to customers across the Middle East, including UAE, Qatar, Kuwait, and Bahrain.

Insights from Shell's General Manager

Haytham Yehia, General Manager of Shell Lubricants Middle East, stated:

“The enhanced integration of wearable technologies and the increasing reliance on remote technological solutions has unlocked opportunities that allow us to support fleet operators and customers by addressing challenges they face on-site in real-time, ultimately changing how we do business. Integrating wearable tech with inspection and maintenance technologies to improve operational efficiencies and minimize risk to the workforce is a key focus for us at Shell.”

Durability of Wearable Devices

“These wearable devices are made to withstand extreme temperature variations and resist oil, chemical spills, heavy rain, and dust, among other factors, making the working environment more secure,” he concluded.

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