Introduction
Toyota Corolla has been an integral part of the Japanese manufacturer Toyota's lineup since 1966. Within less than a decade of its launch, the Corolla established itself as the best-selling car in the world—a title it still holds today.
Competition of the Toyota Corolla
The Toyota Corolla faces competition from models like the Nissan Sunny and Honda Civic, both of which continue to thrive in the market. Fifty years since its introduction, the Corolla has undergone significant transformations.
Evolution of the Toyota Corolla Through the Generations
First Generation (E10)
The first-generation model, code-named E10, was equipped with a 1,100 cc engine and remained in production for four years before the next model was launched.
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Second Generation (E20)
The subsequent model, E20, launched in 1970, featured an upgraded engine with options for 1,400 cc and 1,600 cc. The exterior design was enhanced with smoother curves, and it remained in production for four years until the third generation was introduced.
Eighth Generation (E110)
Continuing this trend, the eighth-generation model E110 broke the mold and sustained its presence in the market for a full five years, from 1995 to 2000.
Current Generation
Now in its eleventh generation, the Toyota Corolla showcases unique designs across different regions. North American markets receive sportier versions, while international markets, including the UAE, feature more subdued designs.
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Conclusion
With remarkable success, the Toyota Corolla is undeniably on the right path. With scheduled updates planned for 2018, it must equip itself with the right tools to compete with emerging Korean offerings.
