Toyota Mirai Debuts at Expo 2020 Dubai as the Official Vehicle for Japan Pavilion
Al-Futtaim Toyota Showcases Cutting-Edge Hydrogen Technology
Al-Futtaim Toyota recently unveiled its latest eco-friendly innovation at Expo 2020 Dubai, one of the world’s most prominent events. The company launched the new generation of the Toyota Mirai, chosen as the official vehicle for the Japan Pavilion. This modern electric car is powered by hydrogen fuel cells and is equipped with advanced technologies, delivering a fully electric, zero-emission driving experience with top efficiency in its class. The launch underscores Al-Futtaim Toyota’s commitment to achieving carbon neutrality and ensuring mobility for all.
Toyota Mirai: A Symbol of Craftsmanship and Innovation
The Toyota Mirai, selected to embody superior craftsmanship and innovation, was delivered to the Japan Pavilion during a recent special ceremony. The new generation Mirai offers a groundbreaking mobility solution for staff at the Japan Pavilion throughout the long-awaited Expo 2020 Dubai, which has captivated visitors from around the globe since its opening in early October.
Toyota’s Commitment to Sustainability and Clean Energy
On this occasion, Kei Fujita, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, stated: "It is a great honor for the Toyota Mirai to be chosen as the official vehicle for the Japan Pavilion at such a global event. The theme of Expo 2020 Dubai, 'Connecting Minds, Creating the Future,' revolves around sustainability, mobility, and opportunity—three pillars that align closely with Toyota’s vision for a better world."
He added: "There is significant regional interest in hydrogen as a clean energy source, making the participation of the Toyota Mirai especially meaningful. Hydrogen fuel cells are among the diverse technologies we are developing in our ongoing efforts to achieve a carbon-neutral society and freedom of mobility for everyone."
Fujita further expressed his appreciation: "I would like to thank the government of the United Arab Emirates for its commitment to sustainability and building a brighter future, as well as our loyal customers who continue to inspire us to create the best vehicles possible."
Japan Pavilion Design: Fusing Cultures and Innovation
The Japan Pavilion at Expo 2020 Dubai is themed "Where Ideas Meet," highlighting how external influences have shaped Japanese culture throughout history by embracing and adapting ideas from around the world to create something uniquely Japanese. Reflecting this principle, the pavilion’s façade blends traditional Arabic ornamentation with the Japanese "Asanoha" pattern, resulting in a stunning design inspired by the traditional Japanese art of origami.
Japanese Innovation for a Sustainable Future
Tomiya Nakamura, Commissioner General of the Japan Pavilion, commented: "We are delighted to be here in Dubai, presenting Japanese solutions developed from innovative ideas aimed at building a better tomorrow. The word 'Mirai' means 'future' in Japanese, and the car’s name perfectly fits the pavilion’s focus on creating a safer, more sustainable, and accessible future for all."
"To achieve this, we must first learn from the challenges Japan has faced, using them as a lens to examine global issues, and then exchange ideas on how to address them and move forward. We are pleased to have Toyota as a partner on this inspiring journey, and we look forward to exploring the significant opportunities offered by such a major event, bringing people together to celebrate global human creativity."
Hydrogen Refueling Support by Air Products
The Toyota Mirai assigned to the Japan Pavilion will be refueled using a mobile hydrogen station, provided with support from Air Products, at the Al-Futtaim Motors facility in Dubai.
