Introduction
National Automotive, the exclusive dealer for Fiat and Abarth in Dubai and the Northern Emirates, has launched an exciting virtual tour experience that brings the showroom directly to the customer's home.
Safe Browsing Experience
In support of social distancing measures, this new interactive digital concept allows Fiat and Abarth enthusiasts to explore National Automotive's collection of stylish Italian models from the comfort of their home, including:
- The elegant Fiat 500
- The stunning Abarth 595 Competizione
Customers can browse using a computer, laptop, or any mobile device.
Virtual Tour Technology
Utilizing the latest digital scanning and virtual reality technology, the Virtual Tour Experience (VTE) transports potential customers to the showroom through:
- A web browser (using a PC, smartphone, or tablet)
- A virtual reality headset
This creates the sensation of being physically present in the showroom.
Details of the Virtual Tour
This immersive 3D tour offers comprehensive 360-degree coverage with 4K resolution, featuring:
- A virtual model view
- A floor plan
- Hotspots / pop-up windows
Customers can navigate around the showroom using the hotspots, stopping to view each displayed vehicle with 360-degree exterior and interior views.
Each vehicle will include clickable icons that activate images, videos, brochures, and links to book test drives or contact the sales team.
Additional Information
While browsing, customers will encounter pop-up windows about the showroom that provide information about the brand and products, along with images, videos, and links directing them to the Fiat Dubai website's main product pages.
Virtual Quick Lap Experience
Directly from a mobile device, users can also access the virtual quick lap experience on the Abarth 595 Competizione at the Dubai Autodrome through a designated link within the virtual tour, offering a comprehensive 360-degree view of the thrilling acceleration and the iconic roar of the Record Monza exhaust.
Sharing the Experience
The web link for the virtual tour experience can easily be shared on social media or via email. The specially developed content and assets for the virtual tour experience can also be utilized in virtual browsing mode through Google Maps, allowing any curious browser to access the showroom instantly.
Conclusion
The launch of the virtual tour experience coincides with Fiat Chrysler Automobiles' introduction of the iShowroom concept, allowing customers to enjoy a comprehensive and immersive digital showroom experience, making their car purchasing journey enjoyable, informative, and most importantly, safe.
