All-New Kia Sorento: Advanced and Comfortable SUV in the Middle East

By: Anas Assaf

March 15,2021

3 min read

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Introduction

The fourth generation of the Kia Sport Utility Vehicle (SUV) has finally arrived in the region. The all-new Sorento is now available in selected markets across the Middle East and Africa for the first time. This new vehicle, characterized by its power, sophistication, and versatility, combines advanced technological features with a family-friendly design, making it one of the most efficient and comfortable SUVs on the market.

Sorento Design and Performance

The Sorento is the first vehicle built on Kia's latest platform for mid-size SUVs, featuring a larger body that provides drivers with increased cargo space. It stands out among Kia's updated SUV lineup, which also includes:

Seltos
Stonic
Telluride
Sportage

The Sorento boasts an enhanced exterior design and an attractive interior, adding to its impressive engineering efficiency and eye-catching innovative design, thus elevating the driving experience with an added touch of luxury.

Advanced Technological Features

This driving experience is enriched by a suite of advanced features that establish the Sorento as Kia's most technologically advanced vehicle. Modern connectivity, driver assistance systems, and an infotainment system provide drivers with a comfortable experience enhanced by cutting-edge communications. Additionally, the vehicle includes:

Enhanced graphics
Two user-friendly digital displays
Smartphone integration and remote information technology

This comprehensive feature set makes navigation easier and safer, providing maximum peace of mind.

Efficiency and Performance

To further enhance its performance in the mid-size SUV segment, the Sorento is equipped with new electric powertrains from the "Smartstream" lineup, achieving greater fuel efficiency, reduced emissions, and superior performance, making this vehicle more economical and powerful than its predecessors.

Executive Statements

Yasser Shabsoog, CEO of Kia Motors Operations in the Middle East and Africa stated: "The new Sorento marks the dawn of a new era for both Kia and mid-size SUVs, providing exceptional practicality alongside comfort and entertainment for the whole family. This increases its appeal to adventure-seeking drivers who are passionate about exploring the world, offering them maximum durability, aesthetic finishes, and evident luxury. The new Sorento is spacious and comfortable, particularly due to the significant increase in cargo and storage space, which underscores Kia's excellent practicality that has attracted many car enthusiasts in the Middle East and Africa."

Technological Features and Reputation

Shabsoog added that "its advanced technological features and seamless infotainment system make the new Sorento suitable for modern drivers, providing them with the level of connectivity they desire and more. The new Sorento enhances Kia's good reputation and its SUVs, exemplifying contemporary car production at its finest, building on the unique features of its predecessors to reach new heights of engineering excellence."

Awards and Recognitions

The Sorento has won the "Best All-Wheel Drive Car of 2020" award from the "Auto Bild Allrad" competition and the "Golden Steering Wheel 2020" award. It has also received praise from automotive experts worldwide since its launch in March 2020. With Kia winning the "JD Power" award for initial quality for nine consecutive years, the company continues to produce enjoyable and durable vehicles that meet the expectations of those seeking automotive excellence.