Audi Middle East Appoints Peter White as Sales and Operations Manager

Peter White's Appointment

Audi Middle East has recently strengthened its leadership team by appointing Peter White as the Sales and Operations Manager. With over 15 years of experience in the automotive industry across Europe and the Middle East, White's extensive expertise is expected to drive further achievements in his new role.

Responsibilities of Peter White

In his new position, Peter will be responsible for maintaining Audi's success and accelerating its growth across eight markets in the Gulf Cooperation Council (GCC) and the Levant region.

Peter White's Previous Experience

Peter has significant experience in the automotive sector, having spent nine years in the United Kingdom in roles related to marketing communications, product management, and sales. In 2015, he moved to the Middle East to take on his first international position in Dubai, where he served as Regional Manager for Mercedes-Benz Middle East for four years. He then held a senior role at Polestar, a new manufacturer of luxury electric vehicles based in Gothenburg, Sweden, focusing on the creation, execution, and management of the company's global fleet and sales.

Peter White's Return to the Middle East

Peter White is returning to the Middle East to take up the role of Regional Sales and Operations Manager at Audi Middle East during a phase where the company aims to enhance its growth in the region.

Statements from Officials

Carsten Bender, the Executive Director of Audi Middle East, stated, "We are pleased to welcome Peter to this position at Audi. I am confident that Peter will drive our company to achieve further development and success thanks to his extensive international and regional experience. His passion for the automotive world will undoubtedly be an exceptional asset to our team, and I look forward to collaborating with him to realize Audi's vision in the region."

Statements from Peter White

Peter White expressed, "I am delighted to take on this important role at Audi Middle East, especially at this critical juncture in the automotive sector. There are many changes and significant challenges on the horizon, and I look forward to overcoming them together with my colleagues and the company’s dealers as we all strive to enhance Audi's leading position in the region."