Audi R8 2016 launched in GCC
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Audi R8 Launch Event at Yas Marina Circuit in Abu Dhabi
Audi Middle East held an exclusive event in Abu Dhabi for the official launch of the all-new Audi R8 as well as the Audi R Sport brand in the Middle East. The theme behind this event was thrill and sportiness to capture the true essence of the Audi brand – a brand synonymous with wins in LeMans as well as the rally circuit. So, what better way to celebrate that heritage than by giving a glimpse of their new hero – the Audi R8 – at the Yas Marina Circuit? This platform is the perfect way to unleash the brand’s potential and show the people where it is going in the future.
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Challenges on the Commute
Well, first things first, the commute to the event was definitely a challenge in itself as all of us were braving the thunderstorm that overshadowed Dubai and Abu Dhabi. Flooded roads, broken down cars, and a LOT of traffic was just the tip of the iceberg. We were lucky enough to reach just on time, but the rest took their sweet time to wiggle through the tsunami. Once we all reached, we were greeted by Janice Hinson and her team, followed by a lovely dinner to end the hectic day at the St Regis hotel.
The Event Day
Next morning, it was an early departure from the hotel to the Yas Marina Circuit for the briefing. The event mainly comprised two things:
- The Audi R Sport introduction to the region (read more about it here)
- Hitting the track inside the new Audi R8 (read more about it here)
Overall, it was a long yet satisfying day of learning and testing one’s driving skills and trying to push the car to the limits. We all managed to receive a certificate of appreciation for completing the course on the track with the R8. Then, it was time to say farewell and head back to the drenched roads, but thankfully the roads weren’t flooded anymore, so that was a satisfying end indeed.
Additional Resources
Click here for the Audi R8 car buying guide.
