BMW's Unique Advertisement Featuring Clown-Masked Bank Robbers

Introducing BMW's Innovative Advertising Concept

In a bold and unusual approach, BMW showcases three scary-looking clown-masked bank robbers who utilize in-car web browsing, aided by their getaway driver, to confirm they are at the correct bank they intend to rob!

BMW's Message Through Innovation

BMW captioned this rather intriguing (some would describe it as dark) scene with:

"The innovative BMW ConnectedDrive Services & Apps are your useful companions in everyday life and beyond. How you use them is up to you. At the end of the day, you can rely on BMW ConnectedDrive."

The Impact of the Advertisement

They are right! But are bank robbers and frightening clowns the best way to convey this message? It certainly grabbed our attention! :)

Watch the Video

Check out the video below to see the advertisement in action: