Duckhams Launches Iconic Lubricant Brand in UAE

It is a given that a great vehicle and great road make the perfect couple, but what makes a great automobile is great components which ensure a vehicle’s longevity and tenacity to absorb all the road and weather imperfections without breaking a sweat. A major contribution is provided by the oil and lubricant which prevent the parts from abrasion and help the vehicle function smoothly.

Introduction to Duckhams

One brand trusted by not only the masses but even motorsport legends and aviation industry personnel is the British icon, Duckhams, which has recently made its debut in Dubai by appointing Emirates for Universal Tyres LLC, a subsidiary of Abdulla Al Masaood and Sons Group, as its official distributor in UAE. The brand has been around providing cutting-edge technology and efficient solutions to its customers globally since 1899.

Heritage and Innovation

A strong sense of heritage backs the Duckhams brand, which pioneered engineering across various industries, including aviation, and was actively involved in breaking land speed records and fostering motorsport.

Success in Motorsport

Duckhams is proud of its strong presence in the lubricant industry, with several eminent race car and bike champions using their products to win racing championships.

Duckhams' Vision for the UAE Market

Jabir Sheth, Duckhams Chairperson, asserts, “The Duckhams team is extremely excited to launch our iconic British brand in the UAE market. We intend to create a future as glorious as our past, and the launch in the UAE will be an important milestone in that journey. Our Regional Office in Dubai is looking forward to propelling the brand in the Middle East region with this exciting launch.”

Strategic Partnerships

The brand looks forward to establishing a strong footprint in the UAE by associating itself with several OEMs and being the brand partner for motorsport events, rallies, motorbike racing, and sponsoring other automotive events.

Mr. Sheth further added that Emirates for Universal Tyres LLC is the ideal partner to sell Duckhams products, with a big enough customer base and marketing prowess to help in their mutual growth.

Commitment to Quality and Sustainability

K.R. Venkataraman, Global CEO of Duckhams, stated, “Despite being absent from the market for a while, our data shows time and again that Duckhams is still one of the most recognized lubricant brands among automotive consumers and trade professionals in many markets. We keep advancing our technology as it is our legacy. Our products are a testament to our respect for sustainability and our mission to keep the world moving. Emirates for Universal Tyres, part of Abdulla Al Masaood and Sons Group, will be our exclusive distributor for UAE. We are impressed by their commitment to Duckhams; together, we hope to achieve a strong position in the Middle East in automotive lubricants.”

Excitement from the Distributor

Shaun Smith, General Manager of Emirates for Universal Tyres LLC, says, “We are both honored and excited to have the responsibility for Duckhams. The iconic brand is well respected and loved by the automotive industry. Duckhams is here to drive innovation, and that fits perfectly with our strategic plans — we are inspired by their values and aspirations and look forward to the journey ahead.”

Diverse Product Offerings

Duckhams supplies a wide range of oils and lubricants for various classes of vehicles and types of engines to suit its customers’ needs. Some of its latest offerings include:

• QXR 5W-30 RN oil for petrol and diesel engines
• Classic Q 10W-40 specially recommended for turbocharged engines
• Hypoid S 75W-90 GL-5 for modern five and six-speed transmissions

With the foray of this brand, consumers are likely to be spoiled for choice with numerous products tailor-made for them of impeccable quality.