Effective Strategies for Selling More Cars in the Gulf Region
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Introduction
Internet accessibility has tripled over the past eight years, reaching 60% in the Middle East. In the Gulf region, this figure is even higher at 81%, with Bahrain leading at 98%, followed by the UAE at 89.2%, and Oman at 68.5%.
The Importance of Online Research in Car Purchases
It is easy to assume that most car buyers conduct extensive online research to gather necessary information about their desired vehicles. Over 90% of users initiate their searches using the reliable search engine, Google.
Key Focus Areas to Boost Car Sales
Based on the insights mentioned, let me share where you should focus if you truly want to sell more cars. Google revealed a fascinating study two years ago called "Micro Moments," aimed at helping car brands attract more customers. You can learn more about it by clicking here.
Three Trusted Sources of Information
While 95% of car buyers use digital means as a source of information, there are three primary sources that car buyers trust during their search:
- Third-party websites (like YallaMotor)
- Manufacturer or dealer websites
- YouTube
Among these sources, potential buyers engage in over 900 digital interactions, meaning there are more than 900 opportunities for actual purchases.
Why Do Consumers Trust Third-Party Websites?
Before diving deeper into this study, why do users trust third-party websites? The answer is simple: users can browse multiple brands and models on a single site while receiving information from an unbiased source, allowing them to identify and compare offers before visiting the manufacturer or dealer to make an informed decision about the car that suits their needs.
5 Tips for Selling More Cars:
1) Optimize Content for Mobile Devices
Of those 900 digital interactions mentioned earlier, 71% occur through mobile devices. If your website or content isn't mobile-friendly, you risk encouraging potential customers to buy cars from your competitors who provide mobile-optimized content.
2) Speed is Key
In addition to the previous point, focus on speed. According to Google Analytics, if your site takes more than 3 seconds to load, 53% of customers will leave. To ensure customers stay on your site due to its speed, test your website's performance using this link: Test your site speed here.
3) Simplify Form Filling
Do not require users to fill out forms with unnecessary information, as this significantly reduces the number of potential leads. Collecting just the name, phone number, and email is sufficient to capture a lead. Use minimal information from your site to determine which car the user is looking for and guide them accordingly.
4) Engage with the Buyer
After filling out the form, users expect to receive either an email, a text message, or a phone call. It is ideal to complete this process on the same day the user submits the form.
5) Hit the Play Button!
YouTube is the second-largest search engine and plays a crucial role in the car sales process. Users search for driving experiences, car reviews, specifications, and overviews of the vehicles they desire.
Conclusion
Now that you've read this article, you may wonder: what about those popular influencers on Instagram that we all know well? ... It seems they do not meet these requirements.
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