Golden Rules for Online Automotive Growth
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Introduction
What Drives Online Automotive Companies' Growth?
A common question arises daily: what contributes to the growth of automotive companies online? To answer this definitively, I explored numerous articles from key market players and discovered that the use of transparent, accurate, and updated data is the primary key to success.
Why is Providing Transparent, Accurate, and Updated Data the Key to Success?
1) The Significant Purchase Decision:
Purchasing a car is often regarded as the second most important purchase in a person’s life, following a home. Choosing the right vehicle, deciding from which seller to buy, and determining the budget can be complex and fraught with concerns.
2) The Shift to Online Research:
There is a noticeable increase in online searches for desired vehicles before visiting dealers or showrooms. According to JD Power & Associates, the average time spent online searching for cars has reached 14 hours prior to making an actual purchase. To keep up with this trend, it is essential to provide users with the information they seek in a timely manner.
3) The Growing Importance of Mobile Phones:
People increasingly use their mobile phones to search for cars. A 2017 Google study revealed that up to 71% of interactions with dealers, car brands, and third-party websites (such as YallaMotor) during the car buying process occurred on mobile devices.
Challenges in Finding the Right Car
The lack of unbiased and transparent information has made it difficult for individuals to effectively compare cars and find the one that suits their needs, alongside the challenges of gathering relevant information from available vehicles at dealerships.
Generally, sellers possess more information about car prices than buyers do, making it hard for buyers to determine the appropriate price for a given vehicle.
Choosing the right seller poses a significant challenge for buyers, as sellers are often known for promoting their cars verbally.
Conclusion
Therefore, if you want your automotive website to succeed and continue to grow, you must provide users with accurate, unbiased, helpful, and transparent information to assist them in making informed decisions.
