Great Wall Motors Expands in the Middle East with New Distribution Centre

Introduction

Great Wall Motors is expanding its footprint in the Middle East with its first Regional Parts Distribution Centre for the region. With Chinese car sales gaining momentum, Great Wall Motors aims to focus on after-sales services and cater to customers in 22 markets across the Middle East and North Africa.

Optimizing Parts Supply

GWM is looking to optimize parts supply, response speed, and parts-related operations with the regional parts distribution centre. The automaker also held discussions with its Middle East dealer representatives as it looks to bolster its after-sales services.

Recent Launches

On the launch side of things, GWM has recently revealed the rugged SUV Haval Dargo and pickup truck Poer King Kong. Once the supply chain issues are resolved, GWM is set to launch its zero emissions brand “ORA” along with HEV products.

Strategic Expansion Objectives

“The Middle East Parts Distribution Centre marks a first milestone towards achieving our strategic expansion objectives for Great Wall Motor's services in this region. Developing our after-sales service system brings Middle East customers an enhanced experience, which is exactly the people-oriented service spirit that Great Wall Motor has always had. We expect that this strategic cooperation with our partners will push GWM forward,” said Mr. Tony Sun, Managing Director of Great Wall Motor Middle East.