Infiniti Ends Sponsorship with Red Bull Racing Formula 1 Team

Overview of the Sponsorship Termination

With one year left in the contract, Infiniti ended its sponsorship arrangement with the Red Bull Racing Formula 1 team. This decision raises questions about the initial partnership.

Background of the Partnership

The sponsorship agreement was signed at the end of the 2012 season. However, it never really made sense because Infiniti isn’t exactly known for its performance-oriented offerings.

New Developments for Red Bull Racing

On the other hand, Red Bull Racing announced on Friday that it signed a new sponsorship deal with Tag Heuer, the Swiss watch company. This partnership marks a new chapter for the team.