Jaguar's Transition from R-S to SVR Badge: A New Era in Performance Vehicles

Introduction to the SVR Badge

If you have recently bought a Jaguar with an R-S badge, hold onto it as it will be the last batch of cars carrying those logos. Jaguar (as well as Land Rover) is soon going to rebrand their performance vehicles with the SVR badge. This new badge indicates the cars are developed by Jaguar Land Rover Special Vehicles Operations to compete with the German rivals AMG and M.

Key SVR Models

Range Rover Sport SVR

The first car to come out is the Range Rover Sport SVR, which was seen showcasing its performance capability at Nurburgring. The 5.0 liter supercharged V8 now produces 550 BHP mated to a specially tuned 8-speed automatic. The suspension is also stiffened to make this SUV rival the Mercedes ML 63 AMG and the BMW X6M.

F-Type Project 7

The second car is the recently teased F-Type Project 7. It is a beefed-up F-Type with the 5.0 liter V8 tuned to produce 575 BHP. Other cars like XF are also likely to receive the SVR treatment in the future.

The Future of the R Badge

However, the SVR doesn’t mean the end of the R badge, which signifies mid-level performance tuning. Therefore, the XFR and the F-Type R coupe will still be produced side-by-side.

Watch the Range Rover Sport SVR in Action

Have a look at the Range Rover Sport SVR at Nurburgring.