Lamborghini Abu Dhabi & Dubai Celebrates 60 Years with Suite 60 Event

Overview of the Suite 60 Event

Lamborghini Abu Dhabi & Dubai turns 60 this year, and to mark this occasion, a special brand experience called Suite 60 was hosted at Nikki Beach.

Highlights of the Event

Art Installation: Spirit of Countach

The event featured a special art piece as the center attraction called the Spirit of Countach. The artwork weaved contours and lines of the renowned Lamborghini vehicle with calligraphic forms reminiscent of old Arabic calligraphy.

This artwork was created in partnership with local artist Sasan Nasernia and will be on display in Lamborghini's Dubai dealership.

Interactive Experiences

The event also featured two racing simulators to nurture talent ahead of the upcoming global E-tournament by Lamborghini, along with specially themed rooms and select Lamborghini models on display.

Guest Attendance and Feedback

The celebratory event was attended by VIP guests, customers, media, and influencers.

"We are excited to have taken part in such a significant anniversary for the brand. Suite 60 was the perfect setting; we wanted to create an immersive experience that embodied the essence of Lamborghini – being a brave, authentic and unexpected brand. Suite 60 allowed us to do just that, and we are proud to have shared this celebration with our guests," said Rakan Turki, CEO at Lamborghini Abu Dhabi & Dubai.