Lexus Expands Luxury Spaces for Unique Experiences

New Luxury Spaces from Lexus

Lexus is set to redefine its brand image by expanding beyond automobiles. The luxury automaker plans to introduce what it calls "luxury spaces" to enhance its brand presence.

Intersect by Lexus

“Intersect by Lexus” will be the name of the series of luxury spaces where people can immerse themselves in the Lexus brand without the need to drive a car. The first exclusive luxury space will open this month in the stylish Aoyama district of Tokyo, featuring a sleek building, a café, retail shops, exhibition space, and more.

Details of the Tokyo Location

The Tokyo location will consist of two floors:

• First Floor: A café and what Lexus refers to as "The Garage," which serves as the exhibition space.
• Second Floor: A Lexus shop where visitors can find a range of products created by the brand, along with a library lounge offering refreshments.

Future Expansion Plans

Following Tokyo, similar spaces are set to open in New York and Dubai, each reflecting the local design, fashion, art, cinema, culture, music, and technology.

Image Gallery

Take a look at the images.