MG Motor Maintains High Supply Rates Amid Chip Shortage

Impact of the Chip Shortage on the Automotive Industry

Nearly every carmaker around the world has been affected by the chip shortage. With the increased demand after the COVID-19 pandemic, carmakers are struggling with deliveries, resulting in long waiting times.

MG Motor's Remarkable Performance

However, in a shocking announcement, MG has stated that its Middle East operations are at almost full capacity for 2022 and are not affected by the shortage.

This means that the British-born carmaker is one of the few manufacturers operating at an almost 100% supply rate. Since the start of 2022, MG Middle East has delivered 12,000 units and is expected to continue this trend. The MG 5, MG HS, and the all-new 2022 MG GT models are among the most popular and have been pre-booked by numerous customers.

Strategic Partnerships to Overcome Challenges

MG has managed to tackle the chip shortage due to a memorandum of understanding with Shanghai New Micro Technology R&D Center Co., Ltd, which is part of the brand’s parent company, SAIC. According to the agreement, MG will participate in the Automotive Chip Engineering Center and provide funding to it. By contributing to this center, MG will be able to secure the necessary chips.

Comments from Management

Tom Lee, Managing Director of MG Motor’s Middle East operations, commented: “Through careful planning and organization, we are able to reassure our customers that we continue to have sufficient supply of models to ensure we can fulfill all orders.”

He added, “At the same time, our retail partners can push forward with their own business operations as normal, confident that the global chip shortage is having minimal impact on MG’s supply chain. This all comes at the beginning of a year when we plan to further expand our business across the Middle East and North Africa, with products that offer even better features and at even greater value for money.”