Nissan Collaborates with Chyno with a Why to Showcase Kicks Features

These days, the youth loves things to be said via a rap because it sounds better and raps are easy to remember. Following this trend, Nissan collaborated with local hip-hop artist Chyno with a Why? and created a rap video which showcases the Kicks’ features. The video can be found on Nissan Middle East’s YouTube channel.

Features Highlighted in the Rap Video

The rap video showcases the following features of the Nissan Kicks:

• Touchscreen infotainment system
• BOSE headrest speakers
• Smartphone connectivity features
• Automatic emergency braking
• Blind spot warning
• Intelligent Around View monitor for increased safety

Chyno with a Why's Experience

Chyno with a Why said: “When I saw the new Nissan Kicks, I got so excited and started listing down the key features that were cool for me, especially the BOSE headrest speakers. I got the chance to listen to my own mix of songs on it and ensure the songs bang!”

Popularity of the Nissan Kicks

Ever since its arrival in the Middle East region back in 2017, the Kicks has been very popular, becoming the king of the SUV-B segment. This rap video further showcases the standout features of the Nissan Kicks, making it a class-leading product.

Marketing Insights from Nissan

Abdulilah Wazni, Director of Marketing & Product at Nissan Middle East, stated: “Through the creative utilization of music, we aim to engage and resonate with our customers while building on the Kicks’ positioning as an SUV for the youth. This catchy song and video highlight some of the Kicks’ most striking features and has been developed to appeal to the SUV’s trendy audience.”