Nissan's Commitment to Sustainability at Expo 2020 Dubai

Nissan's Sustainability Goals

As the Official Automotive Partner of Expo 2020 Dubai, Nissan is bringing its sustainability and carbon neutrality goals to the forefront through a public pledge for climate action. This initiative is part of exclusive content created for Expo 2020 Dubai and hosted on The Nissan Next website. The digital activation encourages participants to commit to a more sustainable future by designing their own Origami bloom.

Digital Campaign Overview

Embracing Nissan's rich Japanese heritage, the digital campaign underlines its sustainability goals with a digital-first approach. It inspires change by making individuals more conscious of their actions. This builds on Nissan's engaging “Let’s Move” brand campaign for Expo 2020 Dubai. The Origami digital activation allows individuals to pledge towards reducing their carbon footprint through various actions, including:

• Turning off lights
• Recycling
• Generating clean energy by installing solar panels

Unique Design Opportunities

Individuals are invited to create unique designs as the backdrop for their pledges. They can choose from five color options and six patterns, including:

• Sakura (cherry blossom) - symbolizing new beginnings
• Asanoha (hemp leaf) - representing growth
• Kagome - a tech-forward geometric pattern based on a Nissan taillight design

Nissan Origami Campaign

Nissan Origami is the latest digital activation highlighting its partnership with Expo 2020 Dubai. This complements Nissan's first event at Expo 2020 Dubai, showcasing the all-electric Ariya in October 2021. The Ariya, Nissan's first all-electric crossover, symbolizes the brand’s journey into electrification and sustainable mobility.

Last year, Nissan solidified its sustainability commitments by aiming for carbon neutrality across its operations and the life cycle of its products by 2050. This effort is part of Nissan Ambition 2030, the company’s long-term vision for empowering mobility and addressing critical environmental, societal, and customer needs.

Quote from Nissan's Marketing Director

Abdulilah Wazni, Director of Marketing & Product at Nissan Middle East, stated: “Through our latest campaign, we want to draw attention to the importance of building a more sustainable future. At Nissan, we do this by utilizing technology and driving innovation to enrich people’s lives. Our digital activation is another step towards starting the right conversations and making people more conscious of their actions, while helping us all move together towards a cleaner and greener future.”