Nissan's Ambition 2030: Accelerating Electrification Strategy

Introduction to Nissan's Electrification Plans

Nissan has revised its Ambition 2023 plan, announcing the introduction of 15 new electric vehicles (EVs) by 2030. This initiative aims to "further accelerate the electrification strategy" of its Nissan Ambition 2030 plan.

Projected Electrification Mix

The Japanese carmaker projects that "the electrification mix across the Nissan and Infiniti brands by 2030 will increase to more than 55% globally, up from the previous forecast of 50%," reflecting "diverse and growing customer needs."

Comparison with Competitors

When comparing Nissan's strategy to that of Tesla, it is evident that Nissan focuses on increasing the number of EVs in its portfolio rather than introducing a few models and concentrating on scaling their production.

Tailored Solutions for Different Markets

Nissan has also announced plans to "promote the democratization of EVs and e-POWER models to meet the needs of individual markets," tailoring EVs to the specific customer needs of various regions.

Sales Predictions for Electric Vehicles

Nissan's most recent prediction for its electric vehicle sales mix in major markets for fiscal year 2026 is as follows:

• Europe: 98% (up from 75%*)
• Japan: 58% (up from 55%*)
• China: 35% (down from 40%*)
• United States: 40%* (EV only; by fiscal year 2030)

Expert Insights

Senior Vice President Toshihiro Hirai, who leads powertrain & EV engineering development, stated: "We make the most of our expertise and know-how from our more-than-a-decade long development and production of electrified technologies. Through our innovations in electrified powertrain development, we’ll continue to create new value for customers and deliver 100% motor-driven vehicles – EVs and e-POWER – as widely as possible."