Launch of JAECOO and OMODA 5 EV at O&J Global Brand Conference

Event Overview

On April 20th, the O&J Global Brand Launch Conference was held in Wuhu, Anhui, China, where the new brand JAECOO and the first EV global vehicle of OMODA 5 made their global debut. Nearly 400 attendees, including dealers, media outlets, and partners from 67 countries and regions worldwide, witnessed this significant moment.

Key Highlights

• Launch of OMODA's exclusive NEV series.
• Unveiling of OMODA 5 EV.
• Introduction of JAECOO's first model, JAECOO 7.
• Showcasing of O&J's new energy technology, providing optimal solutions for users to practice environmental protection, low-carbon, and green travel.

Industry Insights

Today, global automotive development has entered the fourth window of opportunity in history—a new era of full-scale advancement towards intelligent and new energy technology products, according to Mr. Zhang Guibing, General Manager of Chery International. With the rise of personalized products, an increasing number of SUV/CROSSOVER models are now included in the Top 10 Best-Selling Models.

Target Audience and Brand Positioning

As two distinct user groups, New Elites and New Lohas are continuously growing. The OMODA and JAECOO brands have emerged, committed to fulfilling the personalized needs of young users for automotive products and travel services. These brands are designed for the new generation of the urban middle class who:

• Pursue fashion and independence.
• Value trends and personalization.
• Are passionate about social gatherings.

OMODA aims to provide users with personalized, dynamic, technological, and fashionable travel experiences through its CROSSOVER product positioning. In contrast, JAECOO is positioned as an urban off-road SUV, specifically crafted for urban elites with exceptional style, while fully catering to the travel needs of users who appreciate exquisite taste and outdoor exploration, delivering an elegant and stylish driving experience.

Future Outlook

The O&J brand has reserved 15 core technologies and 7 new models across four major fields to meet the needs of the OMODA and JAECOO consumer groups. They strive to build a technology innovation chain for globalization and the new era, thus creating a new automotive ecosystem.

Sales Performance

As of the first quarter of this year, OMODA has achieved a sales volume of 13,000 units and realized sustained growth in all regions where it was initially launched, including Mexico, Israel, and Kuwait. The O&J brand is expected to reach global sales of 1,400,000 units by 2030, aiming to rank among the top tier of personalized intelligent vehicles worldwide. Moreover, it seeks to gain global users' favor through personalization and exquisite style, thereby establishing a new vehicle ecosystem for global users.