OMODA Launches First Event for Saudi Users
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OMODA Launches Its First Event for Saudi Users
The Economic Transformation in Saudi Arabia
The OMODA brand recently held its first live event for Saudi users, featuring insights from top executives at OMODA Motors and Saudi media officer Mr. Abdul Rahman. They discussed how OMODA is aligning with Saudi Arabia's Vision 2030 and embracing the new generation of users.
In line with Vision 2030, Saudi Arabia is undergoing a significant economic transformation aimed at reducing the national economy's dependence on oil and promoting sustainable development. This shift is accompanied by radical changes in the lifestyle and consumption habits of the Saudi people.
The Needs of the New Generation
As the country opens up and diversifies, injecting new vitality into its development, OMODA Motors, a leading car manufacturer in China, has gained valuable insights into this evolution.
Generation Z's Influence in the Automotive Market
Mr. Nick, the brand manager for OMODA, stated that Generation Z has emerged as the primary driving force in the automotive consumption market. They embrace a modern and independent lifestyle, prioritizing:
- Adventure and travel.
- Socializing with friends.
- Exuding a strong and independent personality.
They are known for their strong character, staying true to themselves, focusing on their personal interests, and being eager to explore new experiences.
Introducing the Cross F Future Concept
Based on the Cross F Future concept, OMODA is crafting a future-oriented platform for Generation Z users, allowing them to take control of their future.
Launch of OMODA 5
During the live event, Ms. Lilian, Product Manager at OMODA, announced that the OMODA 5 will be the first product to enter the Saudi market under the OMODA brand name.
Features of the OMODA 5
The design of the OMODA 5 includes:
- A diamond-shaped front grille.
- Distinctive 18-inch wheels.
- A large 10.25-inch high-definition touchscreen.
- An interior equipped with the 4.0 ADAS system.
To better meet the needs of the new generation of users in Saudi Arabia, OMODA 5 will also be available in seven different colors.
OMODA's Ecosystem
Ms. Lilian emphasized that OMODA is not just a single product but is also committed to creating a lifestyle ecosystem aimed at the new generation, which includes:
- O-trip for exploration.
- O-lab for collaborative creativity.
- O-Club for enhanced community engagement.
- O-Sport for a vibrant lifestyle.
OMODA's Commitment to Vision 2030
OMODA aims to significantly contribute to Saudi Arabia's Vision 2030 by:
- Launching electric vehicles in the near future.
- Committing to green and sustainable development principles.
Additionally, the new luxury brand JEACOO will be launched, targeting distinguished user groups in Saudi Arabia.
