Porsche Middle East and Africa sees 25% increase in new car sales in first quarter of 2022
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Porsche Sales Growth in Middle East and Africa 2022
Strong Performance in 2021
In 2021, Porsche Middle East and Africa experienced significant growth. The SUV segment was particularly fruitful:
This growth marked just the beginning of a promising upward trend for Porsche.
Record Sales in Q1 2022
Porsche Middle East and Africa reported a 25% increase in new car sales in the first quarter of 2022 compared to Q1 2021, achieving a nine-year high for the brand in the region. The regional office recorded its highest number of car deliveries since 2013, with 2,572 new Porsches reaching their new owners in the first three months of the year.
The Enduring Appeal of Sports Cars
Despite the ongoing SUV trend, Porsche remains committed to its heritage of exceptional sports cars. The 911 was recorded as Porsche's third-best-selling model in the Middle East.
With the highly-anticipated Cayman GT4 RS set to launch in the region, sports cars are poised to dominate Porsche’s sales charts.
Top Markets in the Region
The leading country in sales within the region was South Africa, followed by:
- United Arab Emirates
- Kuwait
- Saudi Arabia
- India
Leadership Insights
Dr. Manfred Bräunl, Chief Executive Officer at Porsche Middle East and Africa, commented: “The last three months have been exhilarating, resulting in an impressive business performance. Our importers have done an absolutely fantastic job once again and I would like to thank them for their commitment that goes beyond the here and now, with a clear mindset directed towards the future.”
He added, “For us, innovative concepts that extend beyond the traditional aspects of the business are a must to bring communities and their passion together. In keeping with this, Porsche Middle East is working hard with plans well under way for the 2022 Icons of Porsche event following last year’s major success.”
