YallaMotor Analysis: Most Visited Car Brands in the Gulf

By: Anas Assaf

February 27,2018

4 min read

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Introduction

At YallaMotor, we believe that transparency, which is currently lacking in the market, is our primary mission. This transparency is the reason we wake up early every morning, providing updated information and data accessible through any mobile phone, computer, or device our users employ to visit the YallaMotor website. We take pride in equipping buyers and sellers with the necessary information to make informed decisions regarding costs while engaging in sales and purchases. We remain dedicated to offering this service, which has already assisted individuals in buying or selling their vehicles in the most suitable manner.

Visitor Statistics

Over the past three months, we've recorded 4 million sessions on our site, resulting in 18 million visits. While obtaining reliable information regarding car sales and purchases can be challenging, we understand that our site visitors trust the valuable information we provide. Therefore, we are excited to analyze and share some data derived from these 4 million sessions, focusing on the brands that garnered the highest traffic on our site.

Google Analytics: Sessions from 20/11/2017 to 20/2/2018

Top 10 Most Popular Brands in the Gulf Countries

The images below reveal the top 10 most popular brands in the Gulf and highlight the most recognized car names among the top three brands. This data has been pulled from Google Analytics for YallaMotor during the period of 20/11/2017 - 20/2/2018. As always, I am proud to state that this information and these figures are publicly accessible through various platforms such as SimilarWeb. If you need additional information, please feel free to reach out to me directly via the comments section at the bottom of this article.

Brand Performance

Most Visited Car Brands

You'll notice that Toyota leads in the Gulf region, accounting for 22.29% of the total visits among the ten brands, which equates to 1,163,720 visits out of 5,219,145 total visits. Hyundai follows in second place with 13.67%, translating to 713,531 visits, while Nissan closely trails in third place with 12.48%, amounting to 651,349 visits. Will Hyundai maintain its second position in the second quarter of this year? What must Nissan do to catch up to its long-time rival, Toyota?

Performance of Global Brands

Among the ten most popular brands, two key global manufacturers stand out: Mercedes-Benz and BMW. Mercedes ranks sixth, while BMW comes in eighth place, with Mercedes receiving 138,343 more visits than BMW over the past three months.

Market Share by Country

When calculating which countries have captured the largest market share, Japan tops the chart, providing reliable vehicles known for their durability and resale value, with over 2,200,000 visits. Korea follows in second place with approximately 1,000,000 visits, while an exciting competition exists between American and German cars.

Most Popular Car Types

Narrowing down the analysis to the most popular car types, the Toyota Corolla, recognized as the most famous model in the Japanese manufacturer's lineup, achieved 105,004 visits, while the Hyundai Elantra secured 73,225 visits, and the Nissan Sunny attracted 48,059 visits. Among larger sedans like the Camry and Altima, the Camry significantly outperformed the Altima by 31,229 visits (52,203 visits for the Camry compared to 20,904 for the Altima). Toyota also excelled in the large SUV category, with the Land Cruiser garnering 102,284 visits, while the Nissan Patrol received 81,249 visits.

Emergence of Chinese Cars

Referring back to this data, you'll notice that two Korean companies have established their presence among the top ten. We have often stated that Korean cars would struggle to catch up with Japanese vehicles, but the situation has changed now. Similarly, how long will it take for Chinese cars to make a significant impact in the region? With 15 Chinese car manufacturers operating in the Gulf and Egypt, these companies managed to accumulate 525,396 visits during this period, which I believe is a substantial figure. It appears that MG is the leading Chinese brand in the region, but I am betting on Geely, as MG experienced a strong launch in Saudi Arabia but then diminished in presence, while Geely has managed to maintain its momentum day by day.