2018 Audi A8 Review - Unique Technology and Design

By: Anas Assaf

November 28,2017

4 min read

153

Tags:

automotive technology

Audi

car features

Introduction

The Audi A8 is a significant model in the lineup of the German manufacturer Audi, especially highlighted with the release of the 2018 version. Should luxury car competitors like the BMW 7 Series, Mercedes-Benz S-Class, Cadillac CT6, and Jaguar XJ be wary of what the A8 brings to the table? To find out, continue reading this article.

Audi A8 2018 Front

Events Surrounding the Launch of the 2018 Audi A8

First, let me share some highlights from this year's launch of the 2018 Audi A8. As you may recall, a few months ago we attended the Audi Summit in Barcelona, where we had an exclusive opportunity to get a "sneak peek" of the new model a day before its global reveal.

If you missed our coverage of the Audi Summit, where we interviewed Audi's Head of Exterior and Interior Design, you can watch the following video.

My Experience with the 2018 Audi A8

Now that I have shared some background, it's time to discuss my experience during the global test drive of the 2018 Audi A8 in Valencia. The Audi A8 entered the competitive luxury sedan arena back in 1994 (now in its fourth generation), after Mercedes and BMW had already established a strong following with their S-Class and 7 Series vehicles.

Audi A8 2018 Front

Features of the Audi A8

One standout feature of the A8 is its competitive pricing compared to rivals. Moreover, the A8 is the only luxury sports sedan that offers a complete connection to driving—a feature not found in its competitors—while maintaining the distinctive spirit of its predecessors and introducing many impressive technological features.

To be frank, when you think of an Audi A8 owner, you might picture someone younger than typical owners of the Mercedes S-Class or BMW 7 Series, which also sets the A8 apart: its youthful spirit.

In-Car Technology

If there's one aspect to highlight in the new Audi A8, it would be its technological features. I understand that some of these tech specifications may not suit everyone, but they certainly differentiate it from other vehicles.

Inside the cabin, you'll notice Audi's unique touch is evident, alongside new technological specifications and ultra-high-definition screens that are particularly useful on sunny days in the Gulf.

Control Screen

Along the center console, you'll find two large touchscreens. The upper screen contains the main command menu, allowing control over nearly all functions, and, of course, it can be customized by rearranging icons, just like on your smartphone. One of the most striking features of this screen is its responsiveness when you touch it.

Since it is a touchscreen, you need to press the desired command accurately. You will feel a delightful vibration when you touch certain commands, accompanied by a clicking sound from the speakers.

Rear Passenger Comfort

In every luxury sedan, what you find in the front cabin is also present in the back. Sitting in the rear seats feels like being in a lounge where everything is at your fingertips. You can easily adjust the seats, especially those in front, and control all audio media.

Audi A8 2018 interior haptic feedback

Assistance Systems

Regarding assistance systems, the 2018 Audi A8 comes equipped with a parking assist system that utilizes sensors and cameras to identify obstacles around the vehicle. The car can automatically recognize an available parking space and park itself.

Audi A8 2018 Interior Rear Seat

Audi Garage Pilot Parking System

If you want to exit the car and have it park itself, the Audi Garage Pilot Parking system makes this easy. The system connects your smartphone with the Audi app, allowing the link between the app and the car once you exit the vehicle.

Conclusion

In conclusion, we return to our initial question: should competitors be cautious about what Audi presents in the 2018 A8? The answer is a resounding "Yes." It is the most affordable option among its competitors, providing everything you could imagine or need with complete ease, making it a truly unique and distinct vehicle.

Audi A8 2018 UAE