Al Nabooda Automobiles and Al Jalila Foundation: A Charity Auction for Sick Children

Corporate Social Responsibility in the UAE

Being receptive to the needs of society is a vital aspect of Corporate Social Responsibility (CSR) that every company must fulfill. Many individuals from various backgrounds find themselves in challenging situations due to circumstances beyond their control. The substantial financial burden associated with treatments can leave them feeling helpless.

The Role of Al Jalila Foundation

The Al Jalila Foundation, founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is dedicated to supporting charitable purposes. The foundation focuses on medical transformation and provides assistance to those battling pediatric issues, heart diseases, cancer, and other chronic illnesses.

Collaboration with Al Nabooda Automobiles

Al Nabooda Automobiles, the exclusive Dubai dealer for Volkswagen (VW) for over 45 years, partnered with Al Jalila Foundation to auction off a unique Touareg featured in Season 3 of the Carpool Karaoke show. This auction raised an impressive AED 235,000, which will be allocated to the foundation's Farah program, aimed at assisting children in their battle against serious illnesses by providing medical treatment.

Details of the Unique Touareg

The one-off Touareg was signed on its panoramic moonroof by various celebrities who appeared in the show, including:

• Wissam Breidy (Lebanese personality)
• Ahlam Al Shamsi (Emirati singer)
• Balqees Fathi (Yemeni-Emirati singer)
• Nadine Nassib Njeim (Lebanese celebrity)

Impact and Vision

Al Nabooda Automobiles passionately organized this campaign, showcasing its commitment to making a meaningful impact in the Middle East. The initiative aims to promote welfare and inclusiveness within the community.

Statements from Leadership

K. Rajaram, CEO of Al Nabooda Automobiles, expressed, “It brings us great joy to have raised AED 235,000 that will go directly to the Farah program at Al Jalila Foundation. As a business in the UAE for 45 years underpinned by family values, this local initiative that supports children in need is extremely important to us, and we’re incredibly proud to be able to make a difference with this donation.”

Victor Dalmau, Managing Director at Volkswagen Middle East commented, “As a brand that heavily focuses on putting people first, being part of an exceptional initiative and donation like this makes us immensely proud. We’re confident that this donation will have a positive impact on the children in need and we look forward to continuing our role in the community by being part of projects like this with human purpose.”

Finally, Dr. Abdulkareem Sultan Al Olama, CEO at Al Jalila Foundation, stated, “We are grateful to Al Nabooda Automobiles for choosing Al Jalila Foundation as the beneficiary of the charity auction of the Carpool Karaoke Touareg and a special thank you to the proud new owner of the car for being part of our ‘Journey of Hope’ to help sick children. Our community partnerships help us widen our circle of giving and fuel the work we do to transform patients’ lives.”