Al Nabooda Automobiles Reports Record Volkswagen Sales in 2012

Record Sales Figures

Dubai, 7 January, 2013 – Al Nabooda Automobiles, the exclusive Volkswagen dealer for Dubai and the Northern Emirates, ended 2012 by breaking its annual Volkswagen sales figures. The dealership sold 3,145 cars in 2012, a significant increase from 2,306 in 2011, representing a 36% rise.

Key Contributors to Sales Growth

The largest Volkswagen dealer in the Middle East, Al Nabooda Automobiles’ success this year was buoyed by the launch of the new models:

• Volkswagen Passat
• Volkswagen Polo
• Volkswagen Jetta

The Passat, in particular, was a welcome addition, with over 350 vehicles sold since its launch in July.

Top Selling Models

The ever-popular Volkswagen Touareg held its position as the number one selling model, with 761 units sold, while both the Tiguan and Golf maintained strong, consistent sales throughout the year.

Market Insights

“We have gained an even more significant share of the market this year, largely due to the successfully launched new sedan category, which taps into a new customer base for Volkswagen in Dubai and the Northern Emirates,” said Thierry Seys, Volkswagen General Manager at Al Nabooda Automobiles.

“Sedan customers choose Volkswagen because they know they get quality German engineered cars, cutting-edge technology, and luxury, all at affordable prices.”

“In addition, the Touareg remains one of the most popular cars on Dubai’s roads because it is perfectly suited to families, while at the same time looks stylish and performs well.”

“We are also seeing tangible evidence that Dubai’s economic market is in full recovery. Analysts typically look at real estate and vehicle sales to help predict economic stability; the Dubai real estate market grew steadily in each quarter of 2012, and our Volkswagen sales have grown year on year,” he concluded.

Customer Promotions and Future Growth

As part of its leading customer service offering, Al Nabooda Automobiles staged a number of consumer promotions throughout the year, which helped to boost sales.

Bisher Yousfi, Volkswagen Marketing Manager at Al Nabooda Automobiles, stated, “Customers in Dubai always look forward to our annual Ramadan special offers, and this year our Volkswagen promotion was incredibly well received.”

“We also experienced another sales peak with our new Diwali promotion, which gave customers the chance to win a new Jetta sedan. As a result, we saw a marked increase in vehicle sales compared to the same period in 2011.”

“Next year, we will continue our growth strategy in sales with more new model launches and customer promotions, as well as new car showrooms opening in Sharjah and Fujairah, which will offer our customers easier access and improved customer service levels.”