Ali & Sons, the exclusive importer and distributor for Skoda in the United Arab Emirates, has opened the brand’s largest showrooms in the world, in the UAE. This investment follows a whopping 35% growth in the brand in 2020. Building on its presence in the market, four new models have been lined-up for launch in 2021 – Scala, Kamiq, Karoq, and the all-new Octavia – to address the needs of all motorists in the UAE along with two new showrooms, one in Dubai and other in Abu Dhabi.
Mohamed Ali Al Dhaheri, Member of the Board of Directors and Managing Director of Ali & Sons Co. - Motors Division, said: “We are very pleased with the results of our strategic vision for the Skoda brand in the UAE, resulting in double-digit growth even in a challenging period. Our substantial investment in Skoda’s presence in the UAE is in recognition of our customers’ trust in the brand value and promise and is represented by a growing line-up of models and upgraded brand presence in Abu Dhabi and Dubai. The company is also working on a long-term business plan to strengthen our market share, double its sales in 2021 and take its rightful place within the best 10 selling car brands in the UAE market”.
Feras Hasinou, Brand Manager of Skoda, Ali & Sons, said: “The company has inaugurated new, larger showrooms and service centers for the automobile brand in Abu Dhabi and Dubai, UAE. The new location in Dubai, is the largest Skoda showroom in the world and is located in the historic automotive retail district of Dubai – Al Ittihad road. Additionally, new Skoda workshops have been integrated in both Dubai and Abu Dhabi showrooms to ensure an enhanced customer experience. Additionally, the company revamped all the internal processes and coached the team to better serve our valued customers,”
