Ford Officially Launches the All-New Territory in the Middle East
Ford Middle East has officially introduced the all-new Ford Territory, marking its debut in the region from the heart of Saudi Arabia. This compact SUV seamlessly blends striking modern design, a spacious interior, and confident driving dynamics with advanced smart safety features, delivering an exceptional driving experience tailored for young individuals and small families.
Designed for Youthful Drivers and Modern Families
Ravi Ravichandran, Executive Director of Ford Middle East, stated, "The all-new Ford Territory has been crafted to attract young customers and technology enthusiasts. Its contemporary design is complemented by advanced features that offer a unique and modern experience for our clients."
He added, "We subjected the all-new Territory to 18 months of comprehensive evaluation before its official regional launch. Customers in the Middle East have high expectations and specific preferences regarding product quality and service experience, and we are confident that the new Territory will exceed those expectations."
Tailored for Middle Eastern Conditions
Before its arrival, three different Ford Territory prototypes underwent extensive testing in the Middle East over an 18-month evaluation period, including two summer cycles (June to August). These tests ensured the SUV could withstand the region's daily extreme temperatures—ranging from 43°C to 49°C—and prolonged sun exposure.
The primary aim was to guarantee that the Ford Territory would perform reliably under the region's intense heat, ensuring comfort, performance, and a design that matches local needs. Enhancements included rapid and efficient air conditioning for the interior during summer, transmission improvements for sustained highway speeds, and infotainment system updates for local relevance.
Progressive Energy in Design Philosophy
Ford's new "Progressive Energy in Strength" design philosophy shapes the Territory, drawing from the brand’s rich heritage and iconic styling. This philosophy centers on three core design principles: strong presence, agility, and responsiveness.
Maurizio Tocco, Lead Designer for the Ford Territory, explained, "We focused on these principles because they matter to our customers: a commanding road presence, a sense of spaciousness inside, and smart technologies embedded in the design."
The Territory's exterior exudes Ford’s signature design elements across the front fascia, including an integrated grille and full LED headlamps that reinforce its robust, central design. The unique LED daytime running lights and downward-focused headlight beams enhance both visibility and strength. High-quality materials in the bold grille bar reflect Ford’s global design language.
A sweeping upper side line from front to rear accentuates the SUV's dynamic, progressive energy. The body and rear elements feature three-dimensional suspended designs, highlighting the agility and vitality of this modern compact SUV. Innovative rear lighting technology further emphasizes Ford’s commitment to contemporary advancement.
Advanced Interior: Craftsmanship Meets Technology
The all-new Territory boasts an exceptionally spacious cabin, delivering comfort and sophistication for a wide range of needs—business, leisure, or family journeys. Its horizontal layout creates a seamless, airy space throughout.
The interior features bold, coordinated color schemes, including a harmonious blend of blue and dark wood, while the interplay of white and other shades creates a visually unique contrast. Comfort and practicality are elevated with luxurious leather seats, including a 10-way power-adjustable driver's seat.
The Titanium trim comes equipped with dual-zone climate control, while all Territory models in the Middle East feature a standard PM2.5 air filter, providing an extra layer of protection against dust and allergens for consistently high air quality.
Rear seats in the Titanium edition are ventilated and crafted from premium leather, ensuring optimal comfort while maintaining the SUV’s refined and robust appeal. The nearly flat center platform enhances passenger comfort and freedom of movement for both front and rear occupants.
Storage is a key focus: the Territory offers over 20 versatile storage spaces and a 448-liter rear trunk, enabling flexible cargo management throughout the cabin.
Performance and Efficiency
Ian Jones, Product Development Director for Ford's global markets, remarked, "The all-new Ford Territory is a global product. We've leveraged our experience in developing small SUVs to create this model, using top-tier technologies to deliver outstanding comfort and confidence behind the wheel. The Territory is highly competitive and delivers exceptional value for money."
Every Ford Territory model features a 1.8-liter EcoBoost engine, producing a peak torque of 320 Nm between 1,500 and 3,500 rpm on regular fuel, and an impressive power output of 190 horsepower. The SUV is also equipped with an advanced dual-clutch unit and a 7-speed automatic transmission developed by Magna—Ford’s long-standing German strategic partner—ensuring smooth, responsive gear shifts and superior fuel efficiency compared to other SUVs in its segment. Low rolling resistance tires further enhance fuel economy.
The Territory’s ultra-high-strength boron steel construction yields lighter yet stronger body components, maximizing protection for both driver and passengers while improving fuel efficiency. The 190 mm ground clearance provides drivers with confidence to tackle challenging road conditions.
All Middle East models come with four selectable drive modes—Eco, Normal, Sport, and Mountain—allowing drivers to tailor their experience for city commutes or long highway journeys.
Advanced Technology with a Focus on Safety and Comfort
The all-new Ford Territory is packed with advanced driver-assistance technologies designed to maximize safety and driving enjoyment. Middle Eastern customers can conveniently control these features via an Arabic interface. The robust Ford Co-Pilot safety suite includes:
- Blind Spot Information System and Cross-Traffic Alert: Enhanced monitoring for blind spots, acting as extra eyes during lane changes or highway merging. If a fast-approaching vehicle enters the Territory’s blind spot, a warning light appears on the side mirror to alert the driver.
- Adaptive Cruise Control with Stop & Go (Titanium): Enables drivers to set a cruising speed and maintain a safe distance from the vehicle ahead, even bringing the car to a complete stop if necessary.
- Collision Avoidance and Automatic Emergency Braking: Utilizes wide-angle cameras and radar mounted near the windshield to scan the road for potential collisions with vehicles, pedestrians, or cyclists. Audible and visual alerts are issued, and if the driver does not react, emergency braking is automatically activated.
Additional safety technologies include lane departure warning, lane keeping assist, tire pressure monitoring system, proactive anti-theft system, and comprehensive passenger protection.
Comfort is also prioritized, with a simplified center area and a large 12-inch touchscreen. Depending on the trim, the Territory features either a 7-inch (Ambient and Trend) or 12-inch (Titanium) digital instrument cluster for intuitive control while keeping the driver’s focus on the road.
The minimalist center console is highly appreciated for its practicality, featuring a new rotary electronic gear selector for a modern touch. The Territory also includes day-long comfort and convenience features for the entire family, such as wireless charging, USB Type-C and Type-A ports, wireless smartphone connectivity via Apple CarPlay and Android Auto, premium audio with 6 speakers (Ambient and Trend) or 8 speakers (Titanium), steering wheel audio controls, smart keyless entry with Power Push Start, and a hands-free power tailgate.
Enhancing the Customer Experience
Ford Middle East offers the Territory in three trims: Ambient, Trend, and Titanium, each with an array of features designed to help customers enjoy life to the fullest.
The all-new Territory is available in seven exterior colors: Black, Metallic Blue, Metallic White, Ruby Red Metallic, Metallic Brown, Metallic Silver, and Pearl Crystal White. Interior color options include dark tones for Ambient and Trend, light gray for Trend and Titanium, and an exclusive Peacock Blue for Titanium. Ambient and Trend trims feature vinyl fabric seats, while Titanium is equipped with leather upholstery.
Ravi Ravichandran concluded, "Our updated lineup, which began with the all-new Taurus, Bronco Raptor, Expedition, and Ranger Raptor, will continue to grow with more exciting models in the coming months. The all-new Territory completes this lineup, serving as the entry ticket to Ford's world of SUVs. Its launch aligns with Ford+'s growth and value-driven strategy."
The development of the Ford Territory was a collaborative project with Jiangling Motors. The SUV stands out for its commanding presence, exceptional craftsmanship, flexible and spacious interior, and state-of-the-art technologies that customers anticipate.
Designed by Ford’s Design Studio in Melbourne, Australia, this all-new model has undergone rigorous testing and development in global markets. The Ford Territory is now available in most Ford showrooms across the Middle East.
