2024 Toyota Land Cruiser Prado Launch in Bahrain

The all-new Toyota Land Cruiser Prado has arrived in Bahrain following a long period of anticipation from Toyota enthusiasts, media, and the digital community. Toyota Bahrain, a division of Ebrahim K. Kanoo (EKK), launched the 2024 Land Cruiser Prado in a ceremony held in the Toyota Showroom in Sitra, attended by members of the EKK Board of Directors and top management.

Heritage and Design Philosophy

Building on a heritage of over 70 years across 190 countries, the Land Cruiser Prado has gained a reputation as a robust 4x4 with impressive off-road capabilities, allowing it to maintain peak performance even in the harshest environments. The new model was designed with the aim of getting back to its roots as a brand that connects with people’s lives and communities, resulting in a vehicle that is simple, sturdy, and a practical choice for customers’ lifestyles.

Performance and Powertrains

The Land Cruiser Prado comes with two powertrains that combine powerful driving performance with environmental efficiency:

• 2.4-liter inline four-cylinder turbo gasoline engine: Produces 278 hp and 430 Nm of torque.
• 2.8-liter inline four-cylinder turbo diesel engine: Produces 201 hp and 500 Nm of torque.

Both engines are paired with a direct shift eight-speed automatic transmission. It is also the first Land Cruiser Prado to be equipped with Electric Power Steering (EPS), which enhances off-road driving by:

• Reducing loss of steering control.
• Providing a crisper steering feel.
• Improving maneuverability at low speeds.
• Enabling Lane Tracing Assist.

Exterior and Interior Features

The exterior design is characterized by inherent strength and stability, combined with an array of high-quality, user-friendly interior features. The streamlined interior prioritizes safety, durability, and an ergonomic layout to reduce driver and passenger fatigue. Strong horizontal lines on the instrument panel and upper door moldings aid in vehicle orientation and create an open cabin with outward views.

Advanced Cabin Features

Striking a balance between rugged durability and enhanced convenience and comfort, the new Land Cruiser Prado's cabin is equipped with a range of advanced features:

• Wireless charging for smartphones.
• 12.3-inch touchscreen multimedia system with Apple CarPlay® and Android Auto™ compatibility.
• 12.3-inch full graphic color meter.
• Color head-up display (HUD).
• Dual-zone automatic air conditioning system with rear AC vents.
• 10-speaker JBL surround sound system.
• Multi-adjustable power and ventilated front seats.
• 60/40 split and reclining second-row seats.
• Fully flat-folding third-row seats.

Safety Features

The new Prado also comes with numerous safety features, including:

• Toyota Safety Sense: An advanced safety technology package that includes:
• Pre-Collision System (PCS) with extended features, including Intersection Collision Avoidance Support.
• Acceleration Suppression, reacting to sudden use of the throttle in low-speed driving.
• Emergency Steering Assist.
• Dynamic Radar Cruise Control (DRCC) with Full-Speed Range.
• Lane Tracing Assist (LTA) and Lane Departure Alert (LDA).
• Adaptive High Beam System (AHS).

Exterior Colors and Customization

Customers have a choice of 10 distinctive exterior colors, including:

• Avant Garde Bronze ME
• Dark Gray
• Smoky Blue combined with a light grey roof
• Super White
• Platinum White Pearl MC
• Black
• Attitude Back MC
• One newly developed color: Sand combined with a light grey roof.

Meanwhile, the interior is available in a choice of Dark Chestnut, Black, or Chateau. The vehicle also comes equipped with:

• A choice of two designs of 18-inch alloy wheels, one for better off-road performance and the other for functional beauty and practicality.