Certified Pre-Owned: Chat with Tom Lee, VP Hyundai

 

Dubai, UAE - Juma Al Majid has launched the Hyundai Certified Pre-Owned program in UAE. We caught up with Tom (T.H) Lee, Vice President and Head of Middle East HQ:

 

YallaMotor: Tell us why Hyundai has been a late entrant in the Certified Pre-Owned program.

 

Tom Lee: We decided to set up the program based on our unique situation. Our primary focus thus far has been on offering value with new cars. Our new car sales have been phenomenal. We are number 2 in new car sales for the Middle East market after Toyota. We have sold 300,000 new cars last year alone. After new cars, we feel it's the right time to offer more value to our customers in the form of quality pre-owned cars.  

 

YallaMotor: What quality characteristics do you offer for your Certified Pre-Owned models?

 

Tom Lee: There is an advantage of being a late comer as we can now benchmark with the best programs. Our pre-owned cars will be benchmarked based on our program in US and Europe, with customizations for the Middle East. We offer a one year warranty or 20,000 km. Our engineers ensure excellent A/C and brake testing on all pre-owned cars. The car will be 4 years old or less or mileage of 80,000 km, whichever comes first. We will guarantee that mileage and provide full history of the car as well. 

 

YallaMotor: What are your expansion plans for Certified Pre-Owned cars?

 

Tom Lee: Currently we have 5 certified pre-owned showrooms already operational. We have plans to open another 13 showrooms across the Middle East region. 

 

YallaMotor: How will you price your Certified Pre-Owned cars?

 

Tom Lee: Our pricing will depend on various factors, including mileage, condition, etc. However our goal is to maintain a high residual value for Hyundai models as this has been a major concern in the market. In order to maintain a good resale value, we will ensure all aspects of the cars we sell signify quality and value. Just to share with you, in US, according to the Auto Leasing Guide, Hyundai cars have great resale value. Unfortunately in Middle East, our resale value is not the best. Hence our Certified Pre-Owned program will help us maintain those resale values. 

 

Hyundai Certified Pre Owned Program Details

1 Year / 20,000 km Warranty (whichever comes first)

    Only Hyundai brand

    1 year / 20,000 km distributor warranty for the certification offered country

Hyundai CPO warranty starting after new car warranty of manufacturer

100 Point Check

Must be 4 years or less or 80,000 km (whichever comes first)

Right to return vehicle within 15 days

History Check and Guaranteed Mileage

Additional Service Contract (it is possible as paid)

     Includes roadside assistance

      Comlimentary oil change

     20% discount on parts, repair