Land Rover launches new Mobile App
Posted by Mansoor A. Bukhari on Mar 5, 2016
With smart phone penetration in the Middle East amongst the highest in the world, premium SUV manufacturer Land Rover has created what it hopes will be the first social mobile application for off-road enthusiasts. The app, known simply as ‘Ardhi’ or ‘MYLAND’, has been designed as an essential tool for regional off-roaders of any level to chart, save and share their off-roading adventures, and is available now to download for both iOS and Android users. Please watch the demo video below.
Land Rover developed the Ardhi Mobile App off the back of growing research which shows that the region not only has some of the most active and advanced off-roaders in the world, but also some of the heaviest users of smart phones and devices who see them as an essential tool to support their passions and hobbies. According to recent research, smartphone penetration in the region is now at an all-time high, with Qatar at 209%, followed closely by Kuwait at 192%, Bahrain at 188%, the UAE at 187%, and KSA at 181%. Furthermore, with the region’s continued population growth showing no signs of slowing down, smartphone penetration is also projected to increase by a significant almost 40% in the few coming years.
The Ardhi Mobile App includes a whole host of genuinely useful, engaging and fun features that set it apart from anything else on the market, with the ability to:
- Record paths while off-roading (even if no internet connection is available, they can be stored and will be automatically uploaded once a connection becomes available)
- Follow the activities of fellow off-roaders
- Share recorded paths on social media channels, add photos to the paths, and tag friends on the trip
- Send a digital flare to call for help from nearby “Ardhi” app users
- Search and follow paths of other adventurers, or opt for complete privacy by hiding paths and activities
- Indulge by earning and showcasing badges for off-roading accomplishments
- Access desert driving essentials, from weather updates to the prayer direction, as well as nearby petrol stations
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The offroading app we have been waiting for. Land Rover لاند روفر تطلق تطبيق جديد للهواتف الذكية: http://bit.ly/1OXo6RP
Posted by YallaMotor on Monday, 7 March 2016