Lexus to open “Luxury Spaces” in Tokyo, NYC and Dubai
Posted by Samar Huneidi on Aug 25, 2013
Lexus will not only be associated with cars anymore, it is planning to expand into what they call “Luxury spaces” to further enhance the image of the brand.
“Intersect By Lexus” will be the name of the string of luxury places where people can experience what Lexus is all about without having to drive a car. Their first luxury space will open in Tokyo’s Aoyama district this month, where the stylish building will include a cafe, shops, exhibition space and more
The space in Tokyo is made out of 2 levels. First floor includes a cafe and what Lexus calls “The Garage”, which is the exhibition space. On the second floor you will find the Lexus shop, where you can find a collection of lifestyle items produced by the brand, and a library lounge serving food.
After Tokyo, similar spaces will open in New York city and Dubai, where each will express the design, fashion, art, movies, culture, music and technology of its local environment.
Check out the pictures!