Rene Koneberg announced as new Audi Middle East Managing Director at GIMS Qatar 2023

The Geneva Motor Show Qatar 2023 has been quite eventful for Audi Middle East. The German brand unveiled its flagship Q8 SUV and gave us a glimpse of its 2026 F1 challenger at the event. Alongside the product related announcements, Audi Middle East East has announced the appointment of Rene Koneberg as its Managing Director.

Rene represented Audi Middle East at GIMS 2023 and engaged with regional business partners at the event to discuss the brand’s future in the region. Rene has been a part of Audi since 2000 and played a crucial role in developing the carmaker’s European Sales and Distribution Strategy in tandem with the legal and economic environment. He later went on to become Head of Corporate & VIP Sales for Audi Middle East in 2007. 

Rene’s key roles outside the Middle East include Director of Brand Operations Audi China, where he established the first digital showroom in Asia - “Audi City”, and managing imports for Audi, Volkswagen, Bentley, and Lamborghini in Korea.

“I am thrilled to return to Audi Middle East and contribute to a brand that consistently pushes

boundaries, embraces transformation, and leverages global expertise to drive continued success in the region. Having witnessed remarkable evolution, I am eager to further unlock the brand‘s vast potential,” said an enthusiastic Rene.

He further added, “The Middle East presents a fast-developing market, and I look forward to leading Audi towards sustained success, using my experience from other Audi markets, and from my past tenure here in the Middle East. I and the entire team at Audi, look forward to shaping the company’s future in this dynamic market.”