Audi Middle East at Geneva Motor Show Qatar 2023

Event Highlights

The Geneva Motor Show Qatar 2023 has been quite eventful for Audi Middle East. The German brand unveiled its flagship Q8 SUV and gave us a glimpse of its 2026 F1 challenger at the event. Alongside the product-related announcements, Audi Middle East has announced the appointment of Rene Koneberg as its Managing Director.

Rene Koneberg's Background

Rene represented Audi Middle East at GIMS 2023 and engaged with regional business partners at the event to discuss the brand’s future in the region. Rene has been a part of Audi since 2000 and played a crucial role in developing the carmaker’s European Sales and Distribution Strategy in tandem with the legal and economic environment. He later became Head of Corporate & VIP Sales for Audi Middle East in 2007.

International Experience

Rene’s key roles outside the Middle East include:

• Director of Brand Operations for Audi China, where he established the first digital showroom in Asia - “ Audi City”
• Managing imports for Audi, Volkswagen, Bentley, and Lamborghini in Korea.

Rene Koneberg's Vision

“I am thrilled to return to Audi Middle East and contribute to a brand that consistently pushes boundaries, embraces transformation, and leverages global expertise to drive continued success in the region. Having witnessed remarkable evolution, I am eager to further unlock the brand’s vast potential,” said an enthusiastic Rene.

He further added, “The Middle East presents a fast-developing market, and I look forward to leading Audi towards sustained success, using my experience from other Audi markets, and from my past tenure here in the Middle East. I and the entire team at Audi, look forward to shaping the company’s future in this dynamic market.”