If I were shopping for a 7-seat SUV in the UAE under AED 100,000, the SOUEAST S08 Luxury would stand out for one reason: it packs a lot into AED 99,900 - but the warranty headline needs a close read.
Here’s the short version:
Price: AED 99,900 before registration, insurance, and other on-road costs
Seats: 7 seats across 3 rows
Engine: 2.0L turbo petrol with 254 hp and 390 Nm
Gearbox: 8-speed automatic
Warranty: 10 years / 1,000,000 km on the engine and powertrain
Full vehicle cover: 5 years / 150,000 km
Extras: 5 years roadside assistance and 3 years servicing
Main watch-out: servicing must be done through the authorised Elite Group network
What I’d keep in mind is simple. This is not the cheapest 7-seater in the UAE, but it does offer a strong mix of power, cabin kit, and long engine cover at this price. The trade-off is that SOUEAST is new in the UAE, so dealer reach, service access, and warranty terms matter as much as the spec sheet.
A few points stand out straight away:
The 10-year warranty does not cover the whole car
The full car warranty ends earlier at 5 years or 150,000 km
The S08 DM plug-in hybrid costs AED 13,600 more at AED 113,500
Cargo space goes up to 1,780 litres with the rear seats folded
Test drives started on 25 August 2026
Showrooms are open in Dubai, Abu Dhabi, Ajman, and Al Ain
Quick Comparison
Model | Price | Powertrain | Seats | Warranty highlight |
|---|---|---|---|---|
S08 Luxury | AED 99,900 | 2.0L turbo petrol | 7 | 10 years / 1,000,000 km engine & powertrain |
S08 DM | AED 113,500 | 1.5L turbo PHEV | 7 | PHEV option with about 85–89 km EV range |
So if I had to sum it up in one line: the SOUEAST S08 Luxury looks like a strong value buy on paper, but I’d only move ahead after checking the full drive-away price, reading the warranty split, and making sure the service network works for my area.
SOUEAST S08 price in the UAE and where it sits in the range
The SOUEAST S08 Luxury starts at AED 99,900 and sits between the smaller S07 and the S09 in SOUEAST UAE's line-up. It’s a petrol seven-seater, so if you’re looking at this model and want electrified driving, the S08 DM is the version to compare.
AED 99,900 introductory price: what is and is not included
That AED 99,900 price is the introductory vehicle price only. It does not include registration, insurance, or other on-road costs. So before you make a decision, it’s worth checking the full drive-away figure.
SOUEAST UAE also offers monthly instalments from AED 1,549 and a "Buy now, pay in 6 months" promotional offer. If you’re not planning to pay cash upfront, those options can make the starting price feel less heavy.
Once you’ve got the on-road cost sorted, the next choice is pretty simple: petrol or plug-in hybrid.
S08 Luxury vs S08 DM: petrol or plug-in hybrid
The S08 comes in two versions, and the difference matters before you step into a showroom.
Model | Powertrain | Electric Range | Price (AED) |
|---|---|---|---|
S08 Luxury | 2.0L Turbocharged Petrol | N/A | 99,900 |
S08 DM | 1.5L Turbo + Plug-in Hybrid (PHEV) | Approx. 85–89 km | 113,500 |
The S08 DM costs AED 13,600 more than the Luxury. If you can charge at home or work on a regular basis, the S08 DM makes more sense. If not, the petrol Luxury is the simpler pick. No charging routine, no extra planning.
How to track and compare the S08 on YallaMotor
You can use YallaMotor to track S08 pricing, compare trims, and watch availability as the model reaches more buyers across the UAE. From there, the next thing to look at is whether the S08 Luxury's cabin, seating, and powertrain fit day-to-day family use.
SOUEAST S08 specs, cabin space and family use
Price gets people through the door. But with the S08 Luxury, the bigger question is simple: how much space, kit, and day-to-day use do you get for AED 99,900? For a brand that’s still new in the market, that matters a lot.
Three-row, seven-seat layout and day-to-day practicality
The S08 Luxury uses a 2,820mm wheelbase, which gives it decent second- and third-row room for family trips, school runs, and the usual weekly shuffle. It’s set up as a three-row, seven-seat SUV, so the main test isn’t just whether seven people can fit, but whether they can do it without feeling squeezed.
Getting into the third row should be fairly easy too. The one-touch third-row access folds the second row forward, which helps when kids or older passengers need to climb in. On top of that, the power-folding and power-adjustable second and third rows make it easier to swap between passenger duty and luggage space without a lot of fiddling.
Need boot room instead of seats? Fold all the rear rows down and cargo capacity grows to 1,780 litres. That gives the S08 a lot more flexibility for pushchairs, airport bags, or a big supermarket run.
There’s also a small but useful touch for second-row passengers: a foldable table that measures 374mm × 243mm and supports up to 30kg. For families, that can be handy for tablets, snacks, or even a laptop in a pinch.
Petrol powertrain, ride setup and key cabin features
Under the bonnet, the S08 Luxury gets a 2.0L turbo petrol engine with 254hp and 390Nm, paired with an 8-speed automatic. On paper, that gives it a healthy amount of shove for a family SUV, especially one sitting at this price point.
The rest of the hardware is fairly straightforward:
20-inch alloy wheels
70-litre fuel tank
Dimensions of 4,810mm long, 1,930mm wide and 1,705mm tall
For UAE conditions, the cabin spec is clearly doing a lot of the heavy lifting. Heat management is a big deal here, and the S08 includes dual-zone climate control, rear air vents, solar-control glass, and CN95 filtration. Up front, the seats add a more premium feel with heating, ventilation, and 10-point massage.
There’s also a useful comfort feature for people in the back: rear passengers can move the front passenger seat forward to free up more legroom. It’s one of those details that sounds small until someone tall ends up in the second row.
That mix of cabin kit and petrol performance helps explain the pitch. But spec alone doesn’t close the deal. The ownership package matters just as much.
Comparison table: S08 Luxury vs S08 DM
Feature | S08 Luxury | S08 DM |
|---|---|---|
Price (AED) | 99,900 | 113,500 |
Powertrain | 2.0L Turbocharged Petrol | 1.5L Turbocharged + Electric Motor |
Transmission | 8-speed Automatic | 1DHT Hybrid Transmission |
Electric Range | N/A | Approx. 85–89 km |
The next question is whether the ownership package matches the spec sheet.
The 10-year, one-million-kilometre warranty explained
The 10-year / 1,000,000 km warranty is SOUEAST’s clearest signal to UAE buyers who may still be sizing up a newer name. But the headline figure tells only part of the story. What matters is how the cover is divided.
How the warranty limit works in practice
The warranty has two layers. The engine and powertrain are covered for 10 years or 1,000,000 km, whichever comes first. Then there’s a separate Full Vehicle Warranty that covers the rest of the car for 5 years or 150,000 km.
So here’s the plain-English version: the full-vehicle cover stops first, at 5 years or 150,000 km. After that, the engine and powertrain cover keeps going until 10 years or 1,000,000 km.
That split is a big deal. A lot of buyers see “10-year warranty” and assume the whole vehicle is covered for the full period. That’s not the case here.
Roadside assistance, complimentary servicing and likely exclusions
SOUEAST adds a few extras on top of the warranty. Buyers get five years of roadside assistance and three years of complimentary servicing. The roadside assistance period matches the same general window as the full vehicle warranty.
There’s also an important condition attached. Owners need to service the vehicle through Elite Group Holding’s authorised network to keep the warranty valid. Skip a scheduled service at an authorised centre, and the cover can be voided.
That’s the kind of small-print detail people sometimes miss, and it can come back to bite later.
The other part worth checking is what isn’t covered. The official terms should be reviewed for wear-and-tear exclusions. Items like tyres, wipers, and brake pads are usually not included in long-term warranty cover.
Comparison table: SOUEAST warranty vs standard UAE SUV coverage
Coverage Area | SOUEAST S08 Luxury | Typical UAE coverage |
|---|---|---|
Engine / Powertrain | 10 Years / 1,000,000 km | 3–5 Years / 100,000–150,000 km |
Full Vehicle Warranty | 5 Years / 150,000 km | 3 Years / 100,000 km |
Roadside Assistance | 5 Years | 1–3 Years |
Complimentary Servicing | 3 Years | Rarely included |
Service Requirement | Authorised Elite Group centres only | Authorised dealer network only |
Typical Exclusions | Wear items: tyres, wipers, brake pads | Wear-and-tear items, rubber parts |
That sets up the pricing question neatly: does AED 99,900 make the S08 Luxury one of the lowest-priced seven-seat SUVs in the UAE?
Is the SOUEAST S08 Luxury the right seven-seater for your budget?
SOUEAST S08 Luxury vs UAE 7-Seat SUV Rivals: Price, Power & Warranty
Does AED 99,900 make it one of the cheapest seven-seat SUVs in the UAE?
Now that the price and warranty are clear, it comes down to one thing: does the S08 Luxury give you enough for AED 99,900? It isn’t the cheapest seven-seater in the UAE. The Mitsubishi Montero Sport starts at AED 89,900, while the Chevrolet Captiva ranges from AED 75,700 to AED 92,100. Still, the S08 Luxury brings a 254 hp 2.0L turbo petrol engine, three-row seating, and a 10-year / 1,000,000 km engine warranty.
That’s a strong package for the money. The catch is simple: SOUEAST is still new in the UAE. So the dealer network, service access, and the fine print in the warranty matter just as much as the spec sheet.
Dealer locations, test drives and next steps
If you head to a showroom, don’t just look at the features list. Check the things you’ll live with every day: third-row access, cabin room, and ride comfort. That matters a lot more in a seven-seater than glossy brochure claims.
SOUEAST showrooms are currently open on Sheikh Zayed Road and in Deira in Dubai, as well as Abu Dhabi, Ajman, and Al Ain. More locations are planned. While you’re there, ask for the written warranty terms, what’s excluded, and where the nearest authorised service centre is. Financing starts from AED 1,549 per month, and a buy now, pay in 6 months offer was available at launch.
Key points UAE buyers should remember
Detail | Fact |
|---|---|
Introductory price | AED 99,900 |
Powertrain | 2.0L Turbo Petrol, 254 hp, 8-speed automatic |
Seating | 7 seats across three rows |
Engine warranty | 10 years / 1,000,000 km |
Full vehicle warranty | 5 years / 150,000 km |
Roadside assistance | 5 years |
Complimentary servicing | 3 years |
Distributor | Elite Group Holding |
On paper, the value looks strong, especially if you want a lower entry price and a long engine warranty. But paper only tells part of the story. The bigger issue is whether you’re comfortable buying from a brand that’s still building its name in the UAE, and whether the dealer and service setup fits your day-to-day life.
Before you sign anything, sit in all three rows, check how easy it is to get in and out, and read the warranty terms with care.
FAQs
What is the drive-away price?
The SOUEAST S08 Luxury is now available at a special launch price of AED 99,900.
What does the 10-year warranty exclude?
It’s not one blanket warranty.
The vehicle itself comes with 5 years or 150,000 km of cover. The engine and powertrain are covered for life, with no mileage limit.
There is one key condition: you need to keep up with regular servicing through the authorised Elite Group Holding network. If that servicing isn’t maintained, the cover may not apply.
Some parts sit under their own warranty terms. For example, the plug-in hybrid battery is covered for 8 years or 200,000 km. Roadside assistance runs for the same period as the full vehicle warranty, which is 5 years.
Is the S08 practical for daily family use?
Yes - the SOUEAST S08 Luxury is built for everyday family use. It comes with three-row seating and flexible boot space of up to 1,780 litres, so it can handle the school run, weekend shopping, and extra bags without much fuss.
It also packs in plenty of day-to-day comfort and convenience. That includes electrically adjustable second-row seats, a passenger-side BOSS button, front-seat heating, ventilation and massage, Level 2 driver assistance, and a 15.6-inch touchscreen.
