Chery-PPG Digital Color Lab and the ARRIZO 8 Sedan

Introduction to the Chery-PPG Digital Color Lab

The Chery-PPG digital color lab, jointly established by Chery Automobile and PPG, a renowned supplier of automotive coatings, was officially inducted on May 27 at Chery's Testing and Technology Center. This lab is one of Chery's 300 "Yaoguang laboratories" dedicated to cutting-edge technology, and it holds a significant distinction as the world's first collaborative automotive digital coating color lab developed by an automaker and a coating supplier.

Capabilities of the Chery-PPG Digital Color Lab

This partnership has resulted in the creation of a pioneering facility that possesses supreme capabilities in the development of automotive coating colors. Its innovative expertise promises to deliver a distinctive and captivating color aesthetic experience to "Technology Chery's" global user base.

Key Functions of the Digital Color Lab

• Conducting research and analysis on prevailing color trends worldwide
• Designing exterior colors for vehicle bodies and parts
• Employing rendering and digital color review techniques for vehicles
• Developing physical swatches
• Simulating and matching colors
• Conducting research and development on advanced color technologies
• Exploring new materials and processes for coatings
• Extracting new color data
• Verifying the performance of paint processes
• Conducting subjective and objective assessments
• Benchmarking acceptance
• Addressing various technical aspects related to color

The ARRIZO 8 Sedan in the Middle East

In the Middle East market, the ARRIZO 8 holds the place as the first B-Class sedan of a Chinese car-make introduced in Saudi Arabia. Notably, it boasts an exclusive color scheme called "Gulf Green," precisely developed by the Chery digital color lab. This distinctive version exhibits a captivating light dark green hue in sunlight, reminiscent of the enchanting aurora.

Exterior Features and Dimensions of the ARRIZO 8

In terms of the vehicle’s exterior dimensions, the ARRIZO 8 has a body length of 4780 mm and a wheelbase measuring 2790 mm, stressing its larger-than-average size and exuding an air of confidence that surpasses its class. Furthermore, the ARRIZO 8's flagship status is immediately evident in its appearance, leaving a lasting impression on those encountering it for the first time.

Design Philosophy of the ARRIZO 8

Continuing the legacy of the "Art in Motion" design philosophy, the ARRIZO 8 effortlessly highlights the captivating charm of design aesthetics characterized by fluid light and shadow.

Embodying the essence of contemporary styling, this model incorporates trendy design elements that include:

• Wave-like dynamic body highlighted by contrasting colors
• Sleek and seamless sliding back styling
• Suspended roof with flowing lines in contrasting hues
• Dynamic meteor wheels
• Sporty rear wing

Conclusion

The ARRIZO 8 exudes a dynamic and poised stance that radiates an abundance of energy, evoking a sense of momentum ready to soar, leaving an indelible impression that is impossible to forget.