Audi's Message During Ramadan
As the holy month of Ramadan approaches, Audi Middle East is committed to raising awareness and encouraging a hopeful perspective for "creating opportunities for future plans." The brand invites its customers to explore Audi's car lineup online throughout the holy month to ensure their safety. Customers can enjoy a variety of new vehicles that will be available in the markets once driving restrictions are lifted.
Launch of New Models
Karsten Binder, the Executive Director of Audi Middle East, stated:
Audi Middle East will celebrate the launch of fourteen new models throughout 2020, including the all-new Q3 Sportback and Q7, which have recently arrived in the markets. Customers may find it challenging to visit showrooms amidst their commitments during this holy month, so Audi has ensured opportunities for them to plan for a future where they can enjoy driving again.
The comfort and safety of our customers are our top priorities during this holy month. Therefore, all Audi dealers are now committed to safety measures to maintain the health of customers, employees, and suppliers while serving them during these challenging times posed by the COVID-19 pandemic.
Online Shopping Experience
Those interested in purchasing a new or used Audi can view the car lineup through the websites of Audi dealerships and virtual showrooms. These services include:
- Inquiries about vehicles.
- Booking test drive appointments.
- Processing payments and vehicle registrations using digital technologies.
Customers can also receive their vehicles directly upon request at their homes. In line with health and safety guidelines across the Middle East, all cars will be sanitized before being delivered to the customer.
New Customer Service Initiatives
Several Audi dealers in the Middle East have launched new customer service initiatives, which include:
- Online appointment booking for maintenance.
- Free vehicle pickup and delivery services.
- Complimentary sanitization services.
Safety of Employees and Customers
To ensure the safety of employees, customers, and suppliers, Audi dealership staff are working from home whenever possible. Customer service centers are also operating remotely. The roadside assistance team has implemented preventive measures, including:
- Wearing masks and gloves.
- Hand sanitization.
- Maintaining social distancing when interacting with customers.
These measures aim to minimize risks and ensure the highest levels of safety.
