OMODA Launches Livestreaming Event in Saudi Arabia

Introduction

Recently, the OMODA brand launched its first livestreaming event for Saudi users. Senior executives of OMODA Motors and senior Saudi media personnel, including Mr. Abdulrahman, spoke glowingly of how OMODA caters to the Vision 2030 of Saudi Arabia and embraces the new generation of users.

Saudi Arabia's Economic Transformation

Under the guidance of "Vision 2030", Saudi Arabia is undergoing an economic transformation aimed at reducing its dependence on oil and promoting sustainable development. The goals include:

• Creating a diversified and future-oriented economic system.
• Enhancing the quality of life for residents.
• Attracting more tourists to the region.

The life and consumption habits of the Saudi Arabian people have also undergone significant changes. With the rise of a new generation of consumer groups, they are eager for a more fashionable lifestyle, prefer participating in sports activities, and maintain a strong interest in technology and electronic products.

OMODA's Insight into the Saudi Market

As openness and diversity inject new vitality into Saudi Arabia, OMODA Motors, a leading automobile manufacturer in China, has accurately identified these trends. The OMODA brand is tailored to meet the needs of the new generation of global users, particularly in the Saudi market.

Understanding the New Generation of Consumers

Mr. Nick, brand director of OMODA, emphasized that Generation Z has become a significant force in the automobile consumption market. Key characteristics of this demographic include:

• A pursuit of a fashionable and independent lifestyle.
• A strong passion for adventure and travel.
• A preference for social interactions with friends.
• A commitment to personal interests and a willingness to explore new things.

OMODA's Vision: Cross F Future

OMODA builds future vehicles for Generation Z, allowing young consumers who resist conformity to take control of their futures. The brand name, OMODA, was selected from 600 options worldwide, reflecting a commitment to creating products based on real user needs. The name combines:

• "O": Symbolizes surprise, positivity, vitality, and "Oxygen," an essential element of life.
• "MODA": Represents fashion trends and the pursuit of style by the new generation.

Launch of OMODA 5

During the livestreaming event, Ms. Lilian, product director of OMODA, announced that the OMODA 5 would be the first product to enter the Saudi Arabian market. Key features include:

• A borderless diamond grille for enhanced recognition.
• An 18-inch sharp sports hub appealing to the younger generation.
• A dual-10.25 inch touchable high-definition screen.
• A 4.0 ADAS system for advanced safety features.

To cater to the new generation of users in Saudi Arabia, OMODA 5 will also offer seven body colors, aiming to set a benchmark for fashion and trends.

Creating an Ecosystem for New Generations

Ms. Lilian emphasized that OMODA is not just a product; it is committed to creating a cross-border lifestyle ecosystem for the new generation. This ecosystem, termed O-Universe, includes:

• O-trip: For exploration.
• O-lab: For co-creation.
• O-Club: For customer engagement.
• O-Sport: For a vibrant lifestyle.

Every OMODA user can resonate within this ecosystem.

Future Contributions to Vision 2030

Furthermore, OMODA will actively contribute to Saudi Arabia's Vision 2030 by launching pure electric models in the future and adhering to green and sustainable development principles. Targeting high-end user groups, OMODA will also introduce JEACOO, a new luxury brand, aiming to provide new travel experiences for the new generation of Saudi consumers.