Chery Unveils Ambitious Strategy in the Saudi Market with OMODA and JAECOO
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Chery Announces Ambitious Strategy in the Saudi Market with OMODA and JAECOO
Discussions with the Media
Chery International engaged in extensive discussions with local media in Saudi Arabia on March 30, utilizing a live broadcast. This live event served as a platform for Chery International to showcase not only the strength of the Chery Group as an organization but also to highlight two impressive and youthful brands, OMODA and JAECOO.
Gulf Strategy
Chery International expressed that the "Gulf Strategy" will be executed through the OMODA/JAECOO brand, with Saudi Arabia representing the first step. The goal is to achieve annual sales of 70,000 vehicles in the Saudi market and to capture a market share exceeding 10%.
New Brands
Chery Group aims to attract the attention of younger global consumers by introducing two new brands, OMODA and JAECOO. The name OMODA was created by combining "Modern" and "ODA," symbolizing a contemporary lifestyle that caters to diverse and trendy consumer preferences aligned with future technology trends.
Design and Features of OMODA C5
The OMODA C5 embraces the philosophy of "dynamic art" in its design, expanding and achieving a balance between movement and stillness. This approach provides a free and stylish travel experience for the youth, distinct from reality. It has led to a flow of design ideas inspired by "light and shadow."
Aesthetic Features
- A diamond-shaped star grille at the front, showcasing a geometric matrix cut in a diamond style.
- LED taillights shaped like an X, providing a sporty feel.
- A suspended sliding roof.
- 18-inch blade wheels that enhance its sporty look.
Advanced Technologies in OMODA C5
Upon entering the OMODA C5, one can experience a smart and futuristic cabin that seems to transport them to a parallel two-dimensional world. The vehicle features two large 10.25-inch screens in the central console that can interact not only with device screen information but also connect wirelessly to mobile phones.
Additionally, the new car supports offline voice control, which can recognize and respond to commands such as:
- Air conditioning
- Making phone calls
- Opening and closing windows/sunroofs
- Providing feedback
Engine Power and Performance
In terms of power, the OMODA C5 is equipped with an excellent third-generation engine from the ACTECO 1.6TGDI series, developed independently, which delivers a maximum power output of 145 kW and a torque of 290 Nm, surpassing other competitors with the same displacement. It is paired with a Getrag 7DCT dual-clutch transmission, resulting in effective power delivery and accelerating from 0 to 100 km/h in just 7.8 seconds.
Furthermore, the OMODA C5 also offers a powerful 1.5T + 9CVT variant to meet the diverse needs of users in Saudi Arabia.
ADAS System
The OMODA C5 comes equipped with the latest generation of the ADAS system, featuring 13 intelligent driving assistance functions such as:
- LKA (Lane Keeping Assistance)
- LDW (Lane Departure Warning)
- BSD (Blind Spot Detection)
- AEB (Automatic Emergency Braking)
- ACC (Adaptive Cruise Control)
- ISA (Intelligent Speed Assistance)
- RCTA (Rear Cross Traffic Alert)
These advanced driving aids significantly enhance the driving experience for beginners, enabling them to navigate efficiently through the busy streets of Saudi Arabia while improving the overall safety performance of the vehicle.
New JAECOO Brand
In addition to OMODA, there is a new brand called JAECOO designed specifically for the urban elite who are experienced, powerful, and passionate, always staying ahead. The J5, J7, and J9 models are the initial products that will be launched in the Saudi market one after the other.
Chery's Strategy in the Saudi Market
Chery views the Middle East as an important strategic market and considers Saudi Arabia as a gateway for promoting its "Gulf Strategy" on a broader scale. In light of the thriving Saudi market, OMODA and JAECOO aim to develop a luxury brand image locally and intend to follow a "three-step strategy" based on Saudi Arabia.
Chery plans to establish over 100 online retail stores in the market and achieve an annual sales volume of 70,000 vehicles, capturing a market share exceeding 10% by 2027.
Investment and Collaboration
During the live broadcast, Chery International announced that OMODA and JAECOO are actively participating in promoting investment. The company invites prominent local distributors to engage in in-depth negotiations and expresses a genuine desire to collaborate with global partners in providing premium travel solutions for humanity.
