Introduction to Exeed
Have you recently heard about the Exeed automotive brand? Exeed is a new luxury Chinese brand in the region, aiming to push the boundaries of car design while equipping its vehicles with the latest technology. The brand has officially entered the UAE market, announcing its arrival through an online conference attended by leading media outlets from across the region.
New Exeed Vehicles
VX Model
The brand will launch three SUVs: the VX, TXL, and LX. The VX will be the flagship model, featuring an array of impressive attributes, including:
- Seven luxurious seats configured as 2 + 3 + 2
- Artificial Intelligence (AI) technology
- BorgWarner intelligent all-wheel drive (AWD) system
TXL Model
Exeed refers to its TXL as a "five-star smart SUV in terms of intelligence, space, appearance, and quality."
LX Model
The LX is a mid-size sports SUV that offers the brand's luxury features in a relatively smaller package.
Future Aspirations
The Chinese company aims to explore and continuously excel, looking to blend its ambitions to reach the level of top luxury automotive manufacturers like Audi, Mercedes-Benz, and BMW.
Management Statements
Mr. Liu, the Deputy General Manager for the Middle East at Exeed, stated: “EXEED has successfully launched in various markets, including Eastern Europe, the Middle East, and South America, among others, within just one year. EXEED is the new luxury brand from China, and we are committed to building this brand into a global automotive name in the near future."
Customer Experience
He concluded by saying: “At the same time, through the ultimate user experience, we have created the BBE (BWM, Benz, EXEED) concept, so that customers can increasingly feel the sophisticated experience of the Exeed brand."
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