Ferrari Unveils Purosangue at Dubai’s Iconic Emirates Towers
First Four-Door, Four-Seater Ferrari Debuts in the Middle East
Ferrari has officially launched the Purosangue at the renowned Emirates Towers in the heart of Dubai over the weekend. Marking a historic moment for the Italian marque, the Purosangue is Ferrari’s first-ever model featuring four doors and four seats. The Middle East welcomes this groundbreaking vehicle for the first time since its global premiere on September 13, highlighting the region’s significance within Ferrari’s international sales strategy.
Exclusive Event Attracts Ferrari Enthusiasts Across the Middle East and India
The launch event brought together prominent Ferrari aficionados from across the Middle East and India. Giorgio Turri, General Manager of Ferrari Middle East, welcomed guests, while Dieter Knechtel, President of Ferrari Far East and Middle East, and Emanuele Carando, Global Head of Product Marketing at Ferrari, delivered special speeches and introduced the unique features of the new model through an exclusive presentation.
A Blend of Luxury, Power, and Signature Ferrari Hospitality
Every aspect of the Purosangue launch was designed to be exceptional, embodying Ferrari’s renowned luxury, power, and boldness. The event also featured premium hospitality, perfectly reflecting the Ferrari lifestyle.
Exclusive Showcase at Yas Marina Circuit in Abu Dhabi
Following its Dubai debut, the Purosangue made its way to Yas Marina Circuit in Abu Dhabi for a special showcase, coinciding with the opening round of the 2022/2023 Ferrari Challenge Middle East season, held in partnership with Passione Ferrari.
Purosangue: The Next Evolution in Ferrari’s Iconic 2+2 Lineage
Ferrari’s 2+2 models—featuring two front seats and two smaller rear seats—have long formed a key part of the brand’s legacy. Many Ferrari vehicles have successfully combined outstanding performance with exceptional comfort. Drawing on 75 years of advanced research, Ferrari has now created a remarkable car that blends exhilarating performance, driving pleasure, and refined comfort, all wrapped in stunning design. The name Purosangue, meaning “thoroughbred” in Italian, perfectly captures the essence of this new masterpiece.
Exceptional Performance and Comfort Set Purosangue Apart
The Ferrari Purosangue stands out in its class with unmatched performance and comfort. It is the only car in its segment to offer a naturally aspirated V12 engine, mounted in a mid-front position—a hallmark of Maranello’s latest engineering. This 725-horsepower engine delivers extraordinary performance, ensuring the Purosangue leads its category.
