With less than a week to go before the eagerly anticipated reveal of the Ford Bronco and Ford Bronco Sport, it has become evident that the American manufacturer is relaunching the historic nameplate as a separate SUV brand with its own ‘Built Wild’ tagline.
“Rugged vehicles are in our heritage and we see strong growth opportunities with this evermore popular segment,” said Kumar Galhotra, Ford president, Americas, and International Markets Group. “The Bronco brand meets that need by creating a family of truly capable off-roaders to take our customers further into the wild. We’ve leveraged extensive off-road experience from vehicles like our F-150 Raptor to ensure that every Bronco delivers the ‘Built Wild’ toughness and durability our customers expect.”
Three models fall under the new Bronco brand, this includes the Bronco two-door, the first-ever Bronco four-door, and the smaller Bronco Sport. What is interesting is that the teaser video does reveal the Bronco will combine characteristics of the F-Series trucks with the Mustang, an exciting combination to say the least. Stay tuned for more as we find out…
